Recently, Changhong officially joined the Smart TV Big Data Alliance (STVA for short). In the future, it will work together with the alliance members to promote the rapid and orderly development of the smart TV industry. The alliance will also use its own advantages to fully assist Changhong's intelligent transformation.
The Smart TV Big Data Alliance was formally established in Beijing by CSM, CTR, Huannet Technology, Check Data, and one-point network. According to the relevant person in charge of the alliance, the alliance will work together to promote the interoperability and aggregation of smart TV big data, establish a full-scale data alliance covering all smart TVs in the country, and formulate evaluation criteria for advertising effectiveness that meets the characteristics of large-screen TVs, and jointly promote the development of the industry. .
With the rise of the Internet, artificial intelligence and other technologies, the value of technology and data is highlighted. Based on years of technology accumulation and industrial practice, Changhong accelerates intelligent transformation, takes the lead and leads the industry. The combination of Changhong and Smart TV Big Data Alliance is an important step for Changhong in the intelligent transformation.
According to the relevant person in charge of Changhong, the combination of Changhong and the alliance will be the perfect combination of "hardware + software". User tags, user portraits, user personalized marketing and other data will be provided to the business department for reference support. Future products The promotion of the service will bring more users' trust to Changhong, and promote Changhong's transition from product operation to the operation of "product + service" users. Changhong product's advertising marketing value will also be further improved.
Resource sharing promotes the rapid and orderly development of smart TV industry
In recent years, the rapid development and popularization of smart TV terminals have made the market value of OTT more and more noticeable and recognized. The Council members CSM and CTR, as content experts, large screen experts and advertising marketing experts in the traditional television field, have two Ten years of experience in service TV screens; Huannet Technology, the largest smart TV service provider in China, and sophisticated data and point network, which have long been dedicated to the research of smart TV users' behavior big data, are senior industry experts, live and on-demand. OTT provides more technical support; Changhong, on the other hand, has first-hand terminal data information, especially in 2015, “Hongshengjin†TV system released by Changhong, the user's viewing behavior, usage behavior, user information, etc. Further refinement and enrichment, with the addition of Changhong, enriched the organizational structure of the alliance. The coverage of the alliance thus far covers live data, OTT data, smart TV terminal services, and terminal enterprises.
As one of the powerful intelligent terminal providers in China, consumer behavior data will be gathered in real time. Changhong will enrich the database of the alliance. At the same time, the alliance will also provide support for resources such as data and contacts in the way of Changhong’s intelligent transformation. In the future, the alliance will complete a series of actions such as integrating resources, sharing resources, and optimizing resources. The joining and support of enterprises in the industry will surely complete strong alliances, and quickly promote the development of the industry to achieve a win-win situation.
At present, Changhong has created four major platforms: smart R&D, smart manufacturing, intelligent trading, and intelligent operation. The intelligent transformation has made great achievements. The title of the world's first artificial intelligence TV is also in the bag. After joining the alliance, Changhong will develop faster on smart TVs.
The user-centered "more understanding of you" personalized service is the way out
In 2013, Changhong integrated the advantages of technology, talent, and industry accumulated for several years and took the lead in setting up the first big data center in China's home appliance industry. At present, Changhong's big data industry center faces home appliances, smart services and other fields. Based on this, Changhong has launched CH2Q TV, refrigerators, air conditioners, Internet of things mobile phones, kitchens and other intelligent hardware, shopping exchanges and other community O2O services, "Hongjunjin" and other smart TV operating systems to provide users with "more to understand you" Personalized service.
After Changhong joined the Smart TV Big Data Alliance, the alliance will add more technical support to Changhong's services on smart TVs. The Alliance-originated members CSM, CTR, Huannet.com, Checkmate.com, and a bit of network have accumulated years of experience and data in TV live, on-demand, and OTT, and the combination of multi-party data will help Alliance members provide users with "more Understand your "personalized service. The alliance's data support will inject more smart elements into Changhong TV, and smart guides will be more accurate. The accurate grasp of users will bring further improvement to Changhong TV's content services.
Innovation is the gene of Changhong, and the transformation is the development path of Changhong. Among them, big data is undoubtedly a powerful boost. The combination of Changhong and the alliance will achieve a win-win situation. When the "terminal" and "big data" are combined, the products provided by Changhong will no longer be simple electrical appliances, but will be able to meet user's individual needs and meet user preferences. Users provide increasingly smart service products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The Smart TV Big Data Alliance was formally established in Beijing by CSM, CTR, Huannet Technology, Check Data, and one-point network. According to the relevant person in charge of the alliance, the alliance will work together to promote the interoperability and aggregation of smart TV big data, establish a full-scale data alliance covering all smart TVs in the country, and formulate evaluation criteria for advertising effectiveness that meets the characteristics of large-screen TVs, and jointly promote the development of the industry. .
With the rise of the Internet, artificial intelligence and other technologies, the value of technology and data is highlighted. Based on years of technology accumulation and industrial practice, Changhong accelerates intelligent transformation, takes the lead and leads the industry. The combination of Changhong and Smart TV Big Data Alliance is an important step for Changhong in the intelligent transformation.
According to the relevant person in charge of Changhong, the combination of Changhong and the alliance will be the perfect combination of "hardware + software". User tags, user portraits, user personalized marketing and other data will be provided to the business department for reference support. Future products The promotion of the service will bring more users' trust to Changhong, and promote Changhong's transition from product operation to the operation of "product + service" users. Changhong product's advertising marketing value will also be further improved.
Resource sharing promotes the rapid and orderly development of smart TV industry
In recent years, the rapid development and popularization of smart TV terminals have made the market value of OTT more and more noticeable and recognized. The Council members CSM and CTR, as content experts, large screen experts and advertising marketing experts in the traditional television field, have two Ten years of experience in service TV screens; Huannet Technology, the largest smart TV service provider in China, and sophisticated data and point network, which have long been dedicated to the research of smart TV users' behavior big data, are senior industry experts, live and on-demand. OTT provides more technical support; Changhong, on the other hand, has first-hand terminal data information, especially in 2015, “Hongshengjin†TV system released by Changhong, the user's viewing behavior, usage behavior, user information, etc. Further refinement and enrichment, with the addition of Changhong, enriched the organizational structure of the alliance. The coverage of the alliance thus far covers live data, OTT data, smart TV terminal services, and terminal enterprises.
As one of the powerful intelligent terminal providers in China, consumer behavior data will be gathered in real time. Changhong will enrich the database of the alliance. At the same time, the alliance will also provide support for resources such as data and contacts in the way of Changhong’s intelligent transformation. In the future, the alliance will complete a series of actions such as integrating resources, sharing resources, and optimizing resources. The joining and support of enterprises in the industry will surely complete strong alliances, and quickly promote the development of the industry to achieve a win-win situation.
At present, Changhong has created four major platforms: smart R&D, smart manufacturing, intelligent trading, and intelligent operation. The intelligent transformation has made great achievements. The title of the world's first artificial intelligence TV is also in the bag. After joining the alliance, Changhong will develop faster on smart TVs.
The user-centered "more understanding of you" personalized service is the way out
In 2013, Changhong integrated the advantages of technology, talent, and industry accumulated for several years and took the lead in setting up the first big data center in China's home appliance industry. At present, Changhong's big data industry center faces home appliances, smart services and other fields. Based on this, Changhong has launched CH2Q TV, refrigerators, air conditioners, Internet of things mobile phones, kitchens and other intelligent hardware, shopping exchanges and other community O2O services, "Hongjunjin" and other smart TV operating systems to provide users with "more to understand you" Personalized service.
After Changhong joined the Smart TV Big Data Alliance, the alliance will add more technical support to Changhong's services on smart TVs. The Alliance-originated members CSM, CTR, Huannet.com, Checkmate.com, and a bit of network have accumulated years of experience and data in TV live, on-demand, and OTT, and the combination of multi-party data will help Alliance members provide users with "more Understand your "personalized service. The alliance's data support will inject more smart elements into Changhong TV, and smart guides will be more accurate. The accurate grasp of users will bring further improvement to Changhong TV's content services.
Innovation is the gene of Changhong, and the transformation is the development path of Changhong. Among them, big data is undoubtedly a powerful boost. The combination of Changhong and the alliance will achieve a win-win situation. When the "terminal" and "big data" are combined, the products provided by Changhong will no longer be simple electrical appliances, but will be able to meet user's individual needs and meet user preferences. Users provide increasingly smart service products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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