Recently, the well-known domestic mobile phone manufacturer OPPO finally launched the R11 star product after a series of actions such as variety show exposure, advertising exposure, and Zhejiang Satellite TV's mid-year ceremony. Whether it is the "unprecedented release conference" form, or the endorsement lineup of Jay Chou, TFBoys, Chen Weiwei and other superstars, it is enough to show that OPPO attaches great importance to this product of R11, and on the 16th of June, the sale is only in the 40th minute, OPPO The total sales volume of the R11 line exceeds the total sales volume of the first-generation R9s online sales in the previous day, which is a blockbuster.
According to data released by well-known research company IDC, in the first quarter of 2017, OPPO sold 1890w mobile phones and ranked second in the world with 18.2% market share. Such excellent results are naturally composed of many reasons, and today we are going to talk about ColorOS is a magic weapon for OPPO success.
The launch of ColorOS in 2013, with its stylish UI design and easy-to-use features, has been loved by consumers. At the same time, it established its own aesthetic style.
With the release of OPPO R11, ColorOS also ushered in version 3.1, introducing the slogan "Quick and Different", taking into account the beauty of ease of use, security and design. OPPO product manager Wang Wei also said in an interview after the press conference: "OPPO will adjust the system to the outside world, so the focus of this ColorOS upgrade is safe and fast." Then, OPPO eyes "safe" and " What is it?
"fast" and fasterAccording to OPPO officials, the "fast" version of ColorOS 3.1 is mainly derived from optimizing the application startup speed from the bottom of the system. According to the big data analysis of OPPO and the 64 user usage scene models established by user survey data, the optimization is carried out. Taking the opening of QQ as an example, OPPO R11 is 34.3% faster than the previous generation R9s.
In addition, ColorOS 3.1's "fast" is also reflected in the UI's control logic optimization, directly adding WeChat and Alipay's payment portal to the shortcut menu, which reduces the payment in the app by half when making payment for the purchase. The operation steps; and the addition of OPPO Share function, also allows users to get faster than 100 times faster than Bluetooth to achieve faster sharing when sharing photos between daily friends.
It is true that time is money. In such a fast-paced modern life, all the complicated operations will hinder the development of the times. It is OPPO's product philosophy to simplify all unnecessary operations and make the operation more "fast" and more convenient.
"Safe", to be saferIn October last year, the ColorOS 3.0 system was released, and the slogan "This time, more secure" was put forward to protect users' secure mobile phones from the aspects of communication, payment, and application downloading. This year, there are more and more users who use mobile payment. ColorOS3.1 adds WiFi security detection. When making payment, the system will automatically detect the payment environment and ensure the security of mobile payment. At the same time, when you log in to the App to enter a password, the OPPO security keyboard will protect your account password security. In the mobile Internet life, from the user's habits, prevent possible risks, and protect the user's machine security.
"beauty", and more beautifulIn addition to being fast and safe, OPPO has the ultimate pursuit of beauty. This time, ColorOS 3.1 has further improved its design aesthetics. In the system UI design, ColorOS3.1 adheres to the "order aesthetics", and has made the interface information clearer and more distinct in terms of font matching and visual re-layering. In terms of color application, OPPO redraws the color of all icons, which mainly enhances the brightness and saturation of the main elements, making the overall color more vivid and full of “life forceâ€. Every detail is demanding for beauty.
The release of each new OPPO mobile phone is the sincerity of this well-known mobile phone manufacturer. And OPPO R11 this latest heavyweight product naturally with the excellent ColorOS 3.1 to collide with the perfect spark. At the same time, it also reflects the OPPO's consistent pursuit of quality.
“ColorOS is a product with a long product cycle and will continue to innovate. Unlike other domestic custom ROMs, ColorOS combines artistry with practicality, and emphasizes the user's vision and better. Operation experience."
In the early 14th year of ColorOS's founding, the speech of the person in charge, even if it is released today, is completely appropriate, enough to see that OPPO has not lost its direction in the years of development, and has always insisted on the initial heart. It is also this ingenuity that made OPPO lead the industry for many years and is in an invincible position.
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