[Annual Meeting] Sunshine Lighting: Self-owned brand + OEM helps the company to develop rapidly

[Text / high-tech LED Yue Mengdi] LED lighting penetration rate is getting higher and higher, and then, LED lighting seems to have entered a bottleneck period, the increase in sales is not proportional to the growth of profits, some have already defined their own development line The LED lighting company, in response to this situation, is only slightly calm.

Sunlight lighting happens to be one of them.

Judging from the company's three quarterly reports, the LED lighting revenue growth rate in the first three quarters was 97%, far exceeding the industry growth rate, and the company's market share is increasing. At the same time, although the price of LED products continued to decline, the gross profit margin of Sunshine Lighting increased slightly in the first half of the year. Industrial Securities believes that this is mainly due to the increase in OEM orders such as Philips, the company's main customers, and the company's active expansion of Wal-Mart. New customers are also beginning to benefit.

“Sunlight Lighting still insists on the simultaneous development of OEM and independent brand construction, and balanced development.” Chen Yiping, general manager of Sunshine Lighting China confirmed this statement.

Since the beginning of this year, the development of Sunlight's domestic sales and exports has continued to advance and adhere to the strategy of global equilibrium market. “Europe, the United States and the Asia-Pacific region have implemented regional subsidiaries to split their independent operations,” said Chen Yiping. More market-oriented.

Zhejiang is a region where domestic LED lighting enterprises gather. Many companies' export business accounts for a very high proportion. The same is true for Zhejiang's sunshine lighting. The proportion of export business is not small. It is understood that the company has already had Zhejiang, Fujian, Jiangxi, The layout of the four major production bases in Anhui has greatly supported the company's development strategy of “OEM and its own brand simultaneously”.

“Made in China” has already resounded throughout the world, and China’s “creation” has not yet seen a company that has been outstanding. China is a big country in LED lighting manufacturing, and its overseas market is huge. It is an important step to establish its own brand in order to create China.

As an old-fashioned enterprise of energy-saving lamps, Sunshine Lighting has established its own brand, grafted its original channels and customer resources, enabling the company to control its product profits and consolidate its market position.

On the other hand, starting in 2015, Sunshine Lighting has upgraded from a well-known international lighting company such as Osram and Philips to a business model of creating its own brand. At the same time, it has also increased investment in research and development and application of new business. “Sunlight Lighting adheres to the idea of ​​technology for efficiency, through product technology innovation, production technology and tooling technology innovation, material technology innovation to improve gross profit margin.” Chen Yiping introduced.

The rapid development of the e-commerce business also contributes to the promotion of private brands, and the business development of the American subsidiaries has also increased the penetration of brand awareness.

As consumers become more aware of the brand, major companies are paying more and more attention to the construction of their own brands. At the 2015 High-tech LED Annual Meeting, Sun Yong, general manager of Sunshine Lighting, will work with people in the LED industry. Explore if you are doing OEM and own brand.

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