For some time, Apple has released some information about its success in the Chinese market. But last week, Apple officially created a quarterly profit report for Greater China-and in the previous two years of data, China was only part of its Asia-Pacific report. ("Greater China" includes only mainland China, Taiwan and Hong Kong.)
The report shows that relative to Apple ’s overall growth rate of 18% and its growth rate of 15% in the United States, China has undoubtedly become Apple ’s fastest growing market in the world, and sales in December rose year-on-year 67%. This is why we have been thinking about introducing a cheaper Apple model for the Chinese market.
A separate report showed that in the last quarter, the Chinese market contributed $ 6.8 billion in revenue to Apple, which does not include retail store revenue. (CEO Tim Cook pointed out in Apple ’s financial report that China, including retail, has sales of US $ 7.3 billion, and Apple has only sporadic data reports on this area.) The Chinese market It has accounted for 13% of Apple ’s total sales, and if it includes retail, it has accounted for 14%. In December, Apple ’s revenue growth, China accounted for 34%, and this figure is higher than the United States, the US market accounted for 32%.
The situation is not always static. A few years ago, the Chinese market was not worth Apple ’s separate financial report. However, it is absolutely necessary to do so now.
It is worth noting that the last quarter was not the largest quarter in Apple's overall sales since it landed in China. The peak of Apple's business in China-$ 7.6 billion-was reached in March 2012, when the iPhone 4S was launched in mainland China. That quarter, China's sales accounted for 19% of Apple's total sales.
So for Apple's sales, when will China surpass the US? Horace Dediu, a well-known Apple analyst and founder of Asymco, predicted that this might be in 2016. In addition, he also noticed another amazing fact: Apple ’s three-year sales growth rate in China is comparable to the 33-year sales growth rate in the United States.
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