Bringing R&D to the production line to create a sales miracle
From the king of traditional Lighting to the LED era benchmark, this old-fashioned company that was the first to undergo share reform and the first listing in Foshan has been able to keep up with the pace of the market and technological advancement. In the view of Jieqing, it is the company's consistent lighting products. Ingenuity.
In fact, Jieqing itself is the representative of this artisan spirit. As the holder of Foshan Lighting's youngest middle-level cadre record, as early as the early 1990s, Xie Qing, who was in his early 20s, entered the Foshan lighting work, starting with front-line workers and relying on his personal research and development of product technology. Step by step to the management position.
In 1998, in the third year of entering Foshan Lighting, Xie Qing became the head of the single-ended workshop, responsible for the production and research and development of halogen lamps. Compared with other lighting technologies, the biggest advantage of halogen lamps is the high index. The reduction of the color of the objects can be 100% restored like sunlight, while the average LED can only achieve 90%. The halogen lamps are mainly It is applied to indoor lighting, spotlights, local lighting, reading, etc., which require relatively high lighting effects.
Although the lighting effect is good, the manufacturing process of the halogen lamp is complicated, the quality control of the product is difficult, and the technical requirements for the enterprise are very high. "At that time, the halogen lamps were mainly exported to European and American markets, especially some foreign five-star hotels. Use a halogen lamp".
In order to maintain the stability of product quality, Xieqing broke the situation of separation of production and R&D, organized R&D personnel to go to the first line of production, continuously innovated and improved the production process in the process of production, and used the production line as a laboratory. The benefit is the ability to respond quickly to the latest trends in the market, with the convenience of production and timely response to market demand."
Under the leadership of Xie Qing, the halogen lamp produced by Foshan Lighting has always been the domestic technical benchmark. The single-end workshop has become the fastest growing workshop in Foshan Lighting. By the year 2000, the sales of halogen lamps accounted for 30% of Foshan Lighting. In Foshan Lighting, which has dozens of workshops, the profit of the single-ended workshop accounts for a quarter.
Craftsmanship needs to be responsible for products and consumers
Q: What is the advantage of Foshan Lighting from the transition from traditional lighting to LED?
Xie Qing: For Foshan Lighting, LED is a new technology field. Compared with traditional lighting products, it is more of an electronic product. But we are an old company that has done lighting for 58 years. We have a deep understanding of lighting and design LED products. It is not just to illuminate the light, not only to save energy, but also to make consumers feel comfortable, we will not be eliminated by the market if we study the products from the perspective of consumers.
Take our T8 tube crystal series as an example. Many of our peers couldn't understand it when they first came out, but because of the popularity of the market, after two years of promotion, most of the peers follow us to switch to glass tubes.
Q: How do you understand the "artisan spirit"?
Xie Qing: The craftsmanship needs to be responsible for products and consumers, which requires us to constantly improve the production process. In the production process, we have always emphasized higher technical standards. For example, in the production of LED products, we choose lamp beads with higher luminous efficiency, and adopt constant current drive to achieve higher conversion efficiency.
There are some brands on the market that only tell consumers about the luminous flux parameters of products without the light effect. The behavior of virtual standard power, although it looks very bright, can not achieve the effect of energy saving, the light decay is very powerful. There are two most important indicators for measuring lighting products, namely light efficiency and longevity. Our light efficiency is the industry standard, and the service life can be guaranteed for two years.
Innovation persists in the industry
The speed of speech is very fast. When it comes to the various technical parameters of lighting products, it is easy to make "sickness" when leaving the relevant topics in the lighting industry. Jieqing is a standard "technical house". In the 22 years of working in Foshan Lighting, Jieqing step by step, and his body was branded with many Foshan lighting.
This is a veteran company that has experienced glory years and suffered setbacks and is welcoming a re-emergence. In the eyes of many people, Foshan Lighting is a very traditional enterprise. There is no grandiose facade, no luxurious decoration, but it has maintained steady development for more than half a century.
Many people are puzzled by the fact that a very traditional company like Foshan Lighting can keep its foundation, but it is not difficult to find an answer from the experience of Jieqing. The listed company executives who have grown up from front-line workers can succeed, with a focus on product and technology innovation, and the ability to grow such technical talent into corporate executives, enough to see Foshan lighting The emphasis on technology is also the mechanism for discovering talents and cultivating talents, which constitutes the most important competitiveness of enterprises.
After more than 10 years of workshop management, Jieqing was appointed as the deputy general manager of Foshan Lighting in 2010. Soon after, Foshan Lighting entered the LED era from the era of traditional lighting.
Although he has taken up management positions from production positions, with many years of experience in the production line and understanding of technical details, Xie Qing has always kept close attention to the latest technological trends in the industry, and regularly reports market information to the R&D department. Product design and development propose new ideas.
The professionalism of the road ensures that the wheel of the lighting industry can maintain its correct course.
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