This year is the year of Tesla's bad luck. Since the auto-driving technology accident has been smashed one after another, many consumers have begun to stay away from this emerging car brand, and even Tesla's partner Mobileye has decided to leave.
On July 26, Israel's Advanced Driver Assistance Systems (ADAS) manufacturer Mobileye announced that its contract with Tesla Motors will not be renewed after its expiration. Mobileye said it will continue to support and maintain Tesla's current Autopilot product program, but does not include hardware upgrades. In addition, the company also announced that it will focus on the development of fully automated driving systems in the future.
At the moment, we don't know when Mobileye's contract with Tesla will end, but the two former working partners have now turned their back on Tesla's driverless system.
Tesla has been controversial because of its own automatic driving technology accident. But Tesla has always believed that her driverless technology is no problem. However, Mobileye, a component supplier of Tesla's autonomous driving technology, bravely stood up at this time. Mobileye said that Tesla's autonomous driving technology is not mature. It can be seen that the brothers who once shared the blessing have completely stood on different fronts and asked Tesla's psychological shadow area.
As the saying goes: the house leaks and even the night rain. This sentence is used to describe the current Tesla is suitable. A few days ago, the US NTSB released an initial investigation report on the previous Tesla autopilot death. According to the report, it has been confirmed that the Autopilot of the vehicle was in the on mode and was in an overspeed condition, exceeding the maximum speed limit of 16 km/h. Our impression of the autopilot function is to be able to select a speed that matches the road conditions based on the location. The initial report now shows that the vehicle was in an overspeed state at the time of the accident, and this incident has caused many consumers to question whether Tesla's Autopilot technology is truly mature.
Strictly speaking, Tesla's current driverless technology does not conform to the Autopilot definition in the narrow sense. As a result, the US consumer report has called on Tesla not to call the system Autopilot, because the name is misleading to consumers, and it is thought to be able to drive automatically. The consumer report also suggested that Tesla could cancel the auto-steer function until the system was able to tell if the driver's hand was on the steering wheel. Tesla turned down the proposal.
Tesla has not yet admitted that there is a problem with its autopilot system, but the voices of all sides are getting louder and louder. The most direct impact of this situation is the decline in Tesla's sales. According to the data, Tesla produced a total of 18,345 vehicles in the second quarter of this year, but only sold 14,370. Among them, the shipment of the Model S, which is a "death model", was only 9,745 units, a year-on-year decrease of 22%. Secondly, Tesla's second consecutive quarter of car delivery was not up to standard, and this information also caused questions for Tesla's delivery target of 80,000-90,000 units this year.
Although the impact of such a series of events on Tesla is very negative, Tesla CEO Musk is still full of confidence in the company's future plans. He publicly stated that Autopilot will not be disabled due to the current autopilot incident, and he also posted on Twitter that the second phase of the "Top Secret Tesla Master Plan" will be announced soon.
When Tesla first entered the Chinese market, it attracted a vote for its high-tech performance and cool appearance. However, the recent events are really disturbing. Many consumers believe that no matter how many models Tesla introduces, how many strategies to adjust, if it can not solve the problem of its automatic driving technology, is the irresponsible performance of the market. Yes, we are pinning our future on autonomous driving technology, but it is definitely not Tesla's fearless autopilot technology. If Tesla can't provide consumers with a reasonable explanation for what happened recently, then where does the future lead?
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