Today, China's smart home is currently in the market start-up period, with the main feature of tapping user needs and building an ecosystem. The high-speed period of smart home development will emerge after 2020. According to the "2015 China Smart Home Market Special Research Report" released earlier, the smart home market will reach 180 billion yuan in 2018 and is expected to exceed 1 trillion yuan in 2020.
However, although the smart home tens of billions of market prospects have attracted a large number of hardware and software companies to eat this cake, but in the fiery appearance of the smart home industry, the terminal market response is cold, smart homes are caught in an industry hot, market Cold embarrassing situation.
Products are difficult to meet user needs
In this regard, Zou Haohao, product director of Haier Smart Home Beijing Innovation Center, said that the consumer side of the smart home industry did not increase with the supply of the production side. One of the important reasons is that most smart products fail to meet the needs of consumers.
According to the survey data, 95% of respondents believe that they are unable to meet their own needs, have a huge gap with their own imagination, or provide practical functions without any actual use value; 4% of users It is believed that the function of the smart product currently available on the market is close to satisfying his ordinary needs, but it does not exceed his expectations. "Consumers actually understand the expectations and expectations of smart products is still quite high." Zou Haohao said.
Moreover, at the first "C+ Summit" hosted by Sina.com at the end of last year, "This is our future," Cheng Hao, director of innovation incubator of Microsoft Asia Pacific R&D Group, also analyzed some problems in smart homes, one of which is some Smart home products are just conceptual hype and have not found user pain points. In other words, many of the so-called "frontier technologies" are just a propaganda concept. In practice, they can't really solve the pain points of users, and even bring a lot of trouble.
For example, in mid-January this year, New York Times columnist Nick Bilton said that a malfunctioning Nest smart thermostat caused the temperature in his home to become very low. When he heard the baby crying because of the temperature drop, he found that the Nest thermostat had failed. Coincidentally, many Nest users have also reported similar experiences on social media. In addition, surveys have shown that connected baby monitoring devices are highly vulnerable to hackers.
For manufacturers, the current smart home mainly focuses on the appearance and technology, but does not accurately grasp the actual needs of users. Vendors often advertise product features, ignoring the user's own experience and consumer engagement, while also wanting users to pay for the product.
This unscientific practice will bring great harm to the user experience and is not conducive to the progress of the industry. For consumers, choosing smart home is to enjoy the convenience and calmness brought by technology, not to get complicated operating system, unrealistic functions and lack of humanized interaction design. This is also a lot of smart home products. The reason for the cold.
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