The Hobbit 3: The battle of the Five Armies was recently launched in China. Humans, dwarves, and elvens joined forces to fight against the evil forces of the Orcs. At the same time, another invisible smoke war has already begun at CES 2015. The five major powers of traditional household appliance manufacturers, industrial security companies, building and building materials companies, emerging intelligent hardware companies, and traditional consumer electronics manufacturers have come together to reach the smart home industry. Initiate the attack.
First Army: Traditional home appliance manufacturers cautiously advance
In this exhibition, major brands of traditional home appliance manufacturers such as Changhong, TCL, and Hisense all launched relevant exhibits for smart homes, but their promotion efforts were not large, and their test mentality was obvious. For example, Changhong, Intel, and Qualcomm are adjacent to each other and built a giant booth at the best location of the main pavilion. Jinshuiqiao, Huabiao and other Chinese elements were moved to the scene. However, the main body of the exhibition was still large LCD TVs. Display technology is the main, not much in the "smart TV" concept. After careful search, the author finally found a display wall on the intelligent home control system in the remote corner of the booth. TCL's situation is similar, showing only a small number of smart cameras and smart sockets.
Of course, there are inspiring news. For example, Hisense’s Smart Home Experience Hall is not a good location, but its internal design is sincere. This time the main concept is “a home that will breathe,†and a live demonstration of how to use air conditioners and air purifiers. Heaters, humidifiers and other devices realize the linkage of intelligent scenes without manual intervention and are closer to the truth of smart homes.
The growth rate of the industrial security market has slowed down. Security companies have turned to civil security services and are actively seeking new opportunities in the booming smart home sector. As a giant in the traditional home security field, exhibitors ADT established a networked alarm service center in more than 50 countries to provide security services to more than 7 million commercial enterprises, government agencies, and households worldwide. In this exhibition, ADT demonstrated the family. , commercial and health full set of solutions. ADT invested 25 million US dollars last year in its strategy for family members to track and apply Life 360. Another rumored that the company will enter into strategic cooperation with Nest.
Fourth Army: Emerging Intelligent Hardware Entrepreneurship Small Ant Corps
In contrast, emerging smart hardware startups that do not have a burden of inertia have clearly brought us more surprises. After a full year of fermentation in 2014, the industry’s attitude towards the smart family industry has shifted from being cautious and watching to actively participating. In particular, various types of smart hardware startup companies have been betting on smart homes.
France's Withings may be the first company to truly make surveillance cameras “home products.†Wood grain rather than plastic appearance materials are closer to nature, wireless transmission, environmental detection and timeline functions are also very similar to family life scenes. Close contact.
The well-known domestic intelligent hardware brand ORVIBO has exhibited the world's first intelligent gas alarm Kepler. This successful crowd-funded product can monitor gas and CO concentration in 24 hours, and can realize remote alarm. It can also be used as a kitchen timer. use.
In the CES field, the author also saw the old friend of Shenzhen Yinhe Fengyun chairman Zeng Yu. Wisdom product circle once had in-depth coverage of the company's smart socket Wukong i8 (Click on the WeChat subscription menu "see headline" to enter the site, search article 99 yuan smart air-conditioning and 2199 yuan smart air-conditioning you choose who?) This product is followed Jingdong raised more than 12 million in crowdfunding, which can be said to be a truly market-tested smart hardware "explosive." Zeng Yu told the author that this was the first time that the Galaxy came to CES. The exhibitors had very good results. There have been international well-known electrical companies and they have reached preliminary cooperation intentions, and they have taken the initiative to propose more product agents.
CES innovation is not enough, the wisdom of the family ecological emergency
Looking at the entire 2015 CES, under the vivid appearance of the concept of smart home, many exhibitors’ product innovation capabilities are obviously insufficient. A large number of products with similar functions and similar appearances are full of the exhibition, while European and American companies have some new ideas in appearance design. There is no more innovation advantage at the definition level. This is because the smart home as an ecosystem project involves multiple roles such as chips, smart hardware, cloud platforms, and O2O service providers. Simply talking about smart hardware will inevitably fall into the quagmire of homogenous competition.
At that time, the real estate/property company, domestic and offline channels, domestic e-commerce and cross-border e-commerce groups will be invited to visit. On the third day of the “Consumer Open Dayâ€, in addition to helping smart hardware innovation products establish brand height in the 2C consumer group, we will also hold the “Finding Explosive Products-Intelligent Hardware Product Innovation Competition†finals and awards ceremony to establish “ "Smart Family" New Milestone.
The 2015 “Integrated Circuit Innovation Application Show†will showcase advanced chip technology, MEMS sensor technology, advanced display technology, and voice/image recognition software technologies that are indispensable in the design of intelligent hardware, helping the development of intelligent hardware.
First Army: Traditional home appliance manufacturers cautiously advance
In this exhibition, major brands of traditional home appliance manufacturers such as Changhong, TCL, and Hisense all launched relevant exhibits for smart homes, but their promotion efforts were not large, and their test mentality was obvious. For example, Changhong, Intel, and Qualcomm are adjacent to each other and built a giant booth at the best location of the main pavilion. Jinshuiqiao, Huabiao and other Chinese elements were moved to the scene. However, the main body of the exhibition was still large LCD TVs. Display technology is the main, not much in the "smart TV" concept. After careful search, the author finally found a display wall on the intelligent home control system in the remote corner of the booth. TCL's situation is similar, showing only a small number of smart cameras and smart sockets.
Photo: TCL booth vision.
Figure: TCL to 110-inch curved screen giant screen TV exhibits.
Figure: TCL shows a small number of smart cameras and smart sockets.
Traditional home appliance manufacturers are the nearest group to the home market. They have the advantages of brands and channels, but they have limited understanding of the definition of smart home products. They simply equate “wisdom households†with “home control,†and will give up their home appliances that they are best at. , Run to do smart socket. Of course, there are inspiring news. For example, Hisense’s Smart Home Experience Hall is not a good location, but its internal design is sincere. This time the main concept is “a home that will breathe,†and a live demonstration of how to use air conditioners and air purifiers. Heaters, humidifiers and other devices realize the linkage of intelligent scenes without manual intervention and are closer to the truth of smart homes.
Picture: This humble little box is the "heart" of Hisense's smart air system.
Second Army: Security Enterprises Transfer from Industry to Family Market The growth rate of the industrial security market has slowed down. Security companies have turned to civil security services and are actively seeking new opportunities in the booming smart home sector. As a giant in the traditional home security field, exhibitors ADT established a networked alarm service center in more than 50 countries to provide security services to more than 7 million commercial enterprises, government agencies, and households worldwide. In this exhibition, ADT demonstrated the family. , commercial and health full set of solutions. ADT invested 25 million US dollars last year in its strategy for family members to track and apply Life 360. Another rumored that the company will enter into strategic cooperation with Nest.
Photo: A corner of ADT booth.
Figure: ADT Smart Home Security System Solution.
Figure: ADT Smart Health System Solution.
With cooperation, there is competition. Honeywell, an internationally renowned automation company, showcased Lyric, a smart home product with features and appearance similar to Nest. Compared to Nest, Lyric's biggest difference is that it does not make predictions based on the schedule, but tracks your position, determines whether someone is at home, and then decides on temperature adjustments. In addition, when the user sets the temperature, it will take into account indoor and outdoor temperature and humidity, automatically make adjustments, let the intelligence go further. Since Honeywell has become Apple HomeKit's first partners, it is expected that iPhone users will be able to use mobile phones to control the thermostat in the near future. 
Figure: Honeywell launches the intelligent thermostat Lyric.
Third Army: building and building materials companies rejuvenate old houses
It is not only security companies that see business opportunities in the home market. As a traditional door and window manufacturer, Pella also launched a brand new Insynctive smart door and window home products at this CES, including doors, windows, garage doors, electric curtains and Z-wave sensors. Both are built into the product and have a hidden design that does not undermine the overall aesthetic appearance. Most notable is that Pella not only offers new smart windows and doors solutions for newly renovated customers, but also aims at the intelligent upgrading of old homes, but customers who do not have budget to replace all windows and doors provide additional sensors that can be used for any brand. Door or window. This allows homeowners to upgrade one or more doors and windows at a time, but still receive all the services from Pella's system.
Photo: Pella live demo invisible electric shutter program.
As the first domestic company to introduce smart home concepts into the real estate pre-installation market, Nanjing Wulian already has a very complete solution for home security solutions. The products cover smart sockets, infrared transponders, infrared intrusion detectors, wireless door and window magnetic detectors, and air quality. Detectors, PM2.5 detectors, etc. When the author pointed out that Nanjing Wulian’s product design industry traces were relatively heavy and not “familyizedâ€, the company’s on-site staff admitted that their customers are currently mainly concentrated in the real estate pre-installation market. 
Figure: Nanjing Wulian complete security solutions, including smoke, door sensor, infrared, surveillance cameras.
Regardless of security or building materials, these exhibitors have achieved remarkable results in the industrial/commercial field and have maintained good relations with real estate/property companies. What needs to be seen, however, is that we are entering an era of hers. If the industrial field is a contest between men (logical analysis, abstract thinking, and complex computing), then the family consumption field is more like the interaction between women (the proportion of women making decisions in household consumption is also greater). Consumers are more emotional in product selection. These traditional tough guys need to think about how to make the next generation of products full of warmth, weaken performance parameters, enhance the experience of simple, exquisite, rich and trustworthy, get the user's favorite.
In contrast, emerging smart hardware startups that do not have a burden of inertia have clearly brought us more surprises. After a full year of fermentation in 2014, the industry’s attitude towards the smart family industry has shifted from being cautious and watching to actively participating. In particular, various types of smart hardware startup companies have been betting on smart homes.
France's Withings may be the first company to truly make surveillance cameras “home products.†Wood grain rather than plastic appearance materials are closer to nature, wireless transmission, environmental detection and timeline functions are also very similar to family life scenes. Close contact.
Figure: Withings home with family characteristics
The home security robot iCamPRO equipment of Amaryllo in the Netherlands won the 2015 CES Best Innovation Award. When it detects that someone has invaded the family, it not only pushes the notification on the mobile phone, but also actively locks the camera onto the intruder, giving the user real-time feedback. . Figure: iCamPRO active surveillance camera
Parrot, France, launches a lazy flowering artifact, the Parrot Pot, a smart flower pot with a built-in sensor that reads the nutrient, temperature, and humidity levels of the soil, reminds you via Bluetooth when the plant needs watering, and then helps you Watering. Photo: Corner of ORVIBO booth
Fifth Army: Traditional electronics manufacturers understand hardware better In the CES field, the author also saw the old friend of Shenzhen Yinhe Fengyun chairman Zeng Yu. Wisdom product circle once had in-depth coverage of the company's smart socket Wukong i8 (Click on the WeChat subscription menu "see headline" to enter the site, search article 99 yuan smart air-conditioning and 2199 yuan smart air-conditioning you choose who?) This product is followed Jingdong raised more than 12 million in crowdfunding, which can be said to be a truly market-tested smart hardware "explosive." Zeng Yu told the author that this was the first time that the Galaxy came to CES. The exhibitors had very good results. There have been international well-known electrical companies and they have reached preliminary cooperation intentions, and they have taken the initiative to propose more product agents.
Figure: Goku i8 Intelligent Thermostat for the Galaxy
The reason why the Galaxy situation can achieve such achievements is inseparable from the background of their traditional electronic manufacturing enterprises. Smartphones are the entrance to mobile Internet information, and the essence of smart hardware is accurate perception. Many Internet start-up companies simply think that “electronic devices + WiFi modules = intelligent hardware†lack the study of hardware devices and create a lot of similarities and lack of functionality. Practical application of pseudo-smart hardware. CES innovation is not enough, the wisdom of the family ecological emergency
Looking at the entire 2015 CES, under the vivid appearance of the concept of smart home, many exhibitors’ product innovation capabilities are obviously insufficient. A large number of products with similar functions and similar appearances are full of the exhibition, while European and American companies have some new ideas in appearance design. There is no more innovation advantage at the definition level. This is because the smart home as an ecosystem project involves multiple roles such as chips, smart hardware, cloud platforms, and O2O service providers. Simply talking about smart hardware will inevitably fall into the quagmire of homogenous competition.
Figure: A large number of products with similar features and similar appearance are flooded with the exhibition
China's first ecological exhibition focusing on smart homes - 2015 China Wisdom Family Expo will be held on May 21-23, 2015 at the Shenzhen Convention and Exhibition Center. The exhibition is jointly organized by Srida Media and the Shenzhen Wisdom Family Association. It will bring together the most innovative intelligent hardware companies, cloud platform operators, and medical/health service platforms in China, and effectively open up hardware innovation and services. At that time, the real estate/property company, domestic and offline channels, domestic e-commerce and cross-border e-commerce groups will be invited to visit. On the third day of the “Consumer Open Dayâ€, in addition to helping smart hardware innovation products establish brand height in the 2C consumer group, we will also hold the “Finding Explosive Products-Intelligent Hardware Product Innovation Competition†finals and awards ceremony to establish “ "Smart Family" New Milestone.
The 2015 “Integrated Circuit Innovation Application Show†will showcase advanced chip technology, MEMS sensor technology, advanced display technology, and voice/image recognition software technologies that are indispensable in the design of intelligent hardware, helping the development of intelligent hardware.
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