"My first half of life" is a reflection of Haier's smart family will "grab the play" Jidong

On July 4th, directed by Shen Yan, the urban emotional drama "My First Half Life" starring Jidong, Ma Yizhen and Yuan Quan was premiered on Shanghai Oriental TV and Beijing Satellite TV. The ratings were 0.95% and 0.59% respectively. The market responded well. In this year's big drama, in addition to the bright stars and wonderful plots, Haier brought the world's first smart family to make a wonderful appearance. With "smart" and star celebrities, they successfully "rushed" and attracted the attention of the audience. .
With the advancement of the plot, Haier Xin Kitchen Refrigerator, Tianzhu Air Conditioner and other smart home appliances will appear, and the different life scenes such as smart food and smart air will be perfectly embedded in the hero's life. At that time, the audience can watch the scene of He Han (played by Ji Dong) from the Xin kitchen refrigerator to order the ingredients, or you can feel the health and comfort brought by the air conditioner in the summer with Luo Zijun (Ma Yizhen). Living in the air allows the audience to feel the charm of Haier's smart family while enjoying the story.


It is not difficult to find that most of the smart home appliances on the market can only be controlled by the mobile phone APP. Haier presents a smart scene that allows the appliance to respond actively to provide services to users. For example, if you want to make a big meal but don't know how to start, the Xin Kitchen Refrigerator will provide a rich meal and demonstrate how to make a delicious meal. At the same time, the refrigerator will automatically remind you of the lack of ingredients, the user can be in the refrigerator. On-screen purchases are made with one click, and fresh ingredients are delivered to the door within 2 hours, and the source of the ingredients can be traced back.
In fact, these smart scenes are just the "one corner" of the first 161 scenes of life that Haier's smart family has landed. Haier smart home appliances equipped with U+ operating system can interact with users through refrigerators, TVs, mirrors and other portals in different environments such as kitchen, living room and bathroom to obtain personalized user needs, and make home appliances through human-computer interaction and machine interaction. Proactively provide services based on individual needs. In the coming year, the service scene of smart life will be expanded to 1000+. It is with these scenes that Haier has become the only company in the world to enter the 3.0 stage of the Smart Home.
The Internet of Things is hailed as the third economic wave after the computer and the Internet. Internet companies, hardware companies, and home appliance companies have all turned their backs into the "blue ocean" of intelligent transformation. However, as far as the current development of smart homes is concerned, 80% of home appliance companies are currently in the 1.0 era of electrical appliances to the Internet. A few integrated appliances leading enterprises have entered the 2.0 era of interconnection between home appliances and devices, all in a single hardware and intelligent scenes. In the stage exploration, only Haier realized the differentiated scene customization from passive service to active service response, and took the lead in entering the 3.0 era from network device to complete equipment to smart life scene iteration.


Haier not only leads the industry in terms of concept, but also begins to play a tightly-packed layout on the channel. From online shopping platform, Tmall “future store” to offline smart home experience store and integrated store, Haier spreads the wisdom of the whole channel. The family's household process. Up to now, dozens of smart home experience stores have been built in first- and second-tier cities in Shanghai and Hangzhou, and hundreds of smart home integration stores have been built nationwide. In order to let users have no worries, Haier also launched the smart remote service in the industry, and opened the last ring of smart homes.
In the synergy of experience, purchase channels, services, etc., the smart family has attracted many users. In the "People's Name", the star of the "People's Name" star Ji Shuai bought a set of smart home appliances for the mother; on behalf of the top IQ's Mensa members are also amazed at the "wisdom" of the Xin Kitchen refrigerator; in the smart home model collection activities, the "biggest family" of 21 Haier appliances has emerged... Under the charm of smart appliances, this year 1 -In May, Haier's smart home sales have quickly reached 20 billion, and millions of users upgrade their quality of life and enjoy the convenience brought by wisdom. The Haier Wisdom Family "Participation" "My First Half Life" is to reproduce these smart scenes with the help of TV dramas, so that users in front of the screen can also feel the leading smart lifestyle created by Haier.
It is believed that with the advancement of the plot, there will be more scenes of Haier's smart life, and in real life, Haier's smart life strategy is also continuing to land, network products continue to iterate, and smart scenes are more open to absorb more resources. To create more intelligent scenes for users.

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