In March, a number of new products such as popular and millet were released one after another, and the 2016 annual war of Internet TV was officially launched. As the first to be released in March, the popular ultra-dimensional TV was officially launched on March 28th. According to statistics, the distribution volume reached 5,223 units in 7 hours 53, and 5000 units in one day. In the off-season sales of TV products in March, many In the competition for new products, it is important to highlight the strength of the industry's "great dark horse." The single-store visit industry ranks first, the number of buyers ranks first in the industry, and Tmall's total sales industry ranks first, with three indicators leading the way and creating industry success. With the help of this "Crazy Travel Day", the ultra-dimensional television has become the first camp in the industry and will target sales of 10,000 units during the next promotion period.
In the off-season sales on TV lines in March, the popularity of ultra-dimensional television can be a battle to become famous. What is the key to victory?
Rely on value, also rely on connotation, popular in television manufacturing
The ultra-dimensional television popularized by popular, Oriental Pearl, Mega shares, Haier and Gome, which Siu Chi shares as the country's largest television ODM manufacturers, before the introduction of popular ultra-dimensional television, has provided television for nearly 50 million households worldwide, At this point, it has long been the biggest difference between the popular TV and LeTV, Xiaomi and other brands, and the perfect control of the manufacturing and supply chain has also created the excellent product quality of the popular TV.
In appearance, the popular TV youth series adopts a ultra-narrow frame with a rose gold color scheme, and has an integrated metal-plated crystal brushless back plate design, allowing the metal to have a crystal clear texture. In addition, the new Fantasy Moon base adopts a streamline design, and the arc is cut at 28.9°, which makes it possible to increase the stability of the support.
In the hardware configuration, the entire product uses Samsung LG original 4K display, physical resolution is 3840x2160, has a 178 ° wide viewing angle and 6ms response speed, refresh rate is 60Hz, static contrast ratio up to 4000:1, clear display, quality Realistic, with advanced 4K dynamic video engine, and Dolby surround sound system to create a perfect audio-visual experience.
In terms of content, the popular TV has also won the Premier League copyright for the 2013-2019 season, and enjoyed 380 Premier League matches every year. In addition to the live broadcast, the TV also has Premier League news and goal collections provided by BesTV Premier League for the first time, aiming to provide users with the fastest access to the Premier League, exclusive presentations of the Premier League highlights, Premier League world, and Premier League prospects. The official program, as well as "British Premiership Night", "English Premier" and other original multi-file columns to meet the diverse needs of users viewing. The exclusive video scorer scoreboard provides all the Premier League goals video on demand, creating the most complete English Premier League content library.
Poke through the pain points in the industry
Before the launch of “Crazy Travel Day,†popular director Zhou Can said in an interview: “Now everybody in the Internet TV industry is playing marketing, relying on hype, and the product configuration is high. These costs are ultimately shared by users, but they are ignored. The most essential needs of users, watching television, and creating television to create a new ecological model is to subvert these gimmicks so that users can enjoy cost-effective products and services."
In terms of pricing, the new promotional prices of 55-inch, 49-inch, and 43-inch ultra-dimensional TVs were 2,799 yuan, 1,999 yuan, and 1,799 yuan respectively. Comparing with other business partners, it has been found that ultra-dimensional television has become very popular in cost-effective aspects. Contrast with the new millet, the ultra-dimensional television popular 4k imported LG screen, and millet using LG and AUO mixed brand 2k screen, but both are priced at 1999 yuan.
In the activity of popular promotion of ultra-dimensional television, the ultra-dimensional television package is popular and no additional logistics costs are charged to users. After placing an order, the user enjoys a one-year extended warranty service on the basis of the State's three-package policy.
These promotional policies, starting from the user's needs, guarantee the product and service experience after purchase. This is also the reason why the popularity of ultra-dimensional television in the promotional activities creates good results.
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