With the constant innovation of science and technology, TV has made great progress in technology. As a popular TV technology nowadays, curved surfaces have attracted public attention with novel appearance and unique integration experience. On August 23rd, the “Curve·Create Perfect-Curved TV/Display Cohesion Forum†jointly organized by Samsung Display and the China Electronic Chamber of Commerce was held in Beijing. Many industry experts gathered to discuss the current surface display situation.
Surfaces are a general trend
Since 2013, the television industry has entered an adjustment period, and product technology updates are an important factor in stimulating the market. At present, 21 home appliance brands, including TCL, Hisense, Samsung, Konka, Sony, Haier, LeTV, Xiaomi, and Xiao Wei, have launched curved televisions in the Chinese market. At present, there are a total of 155 models in the surface market, including mainstream sizes of more than 48 inches. From this development trend, we can see that curved surfaces will become a major trend. According to the survey data of China Yikang, after only half a year's time, the sales volume of curved surface TV in the first half of 2016 has exceeded the annual sales volume in 2015. It is predicted that Curved TV will have sales of 2.3 million units in 2016 and will exceed 4 million units in the next year. The curved display will reach 2 million units, and it is expected to reach 5 million tomorrow. No matter the technology or the industrial chain, the curved surface market has entered the mature period. From the consumer's point of view, the curved surface also has a more reliable reputation.
Surfaces don't just "bend" the panel
Although the curved panel only looks a little more curved than the flat-panel TV, the curved panel is extremely technical. According to Samsung's display, curved panels need to consist of two layers of glass and a liquid crystal layer. When the panel is bent, the tension will distort and deform the image. In order to prevent this from happening, Samsung has adopted a brand-new process to move the colored green film layer of the upper plate glass to the lower layer and cut the thickness of the glass. This will not only ensure that the image is clear and real, but also allow the panel to meet different curvatures.
Compared with flat-panel TVs, curved TVs have a greater perspective and give the screen a strong three-dimensional appearance. The beautiful arc not only looks pleasing to the eye, but also provides the viewer with an enveloping experience, and the immersion is greatly enhanced. In fact, not only is the visual effect outstanding, from the health point of view, curved TV also has certain advantages. The lens of the human eye is not flat, but has a certain degree of curvature. The curvature of the curved television is the most ergonomic, allowing the screen to “parallel†with the curvature of the lens, which reduces the dryness and discomfort of the eyes when used.
At the meeting, Dr. Zhang Subing, Director of the Center for Conformity Testing of the Digital TV Standards Department of the Ministry of Industry and Information Technology, conducted an in-depth analysis of curved surface display technology. The report shows that the distortion rate of the curved surface television is significantly improved compared to the equivalent flat panel television, with an average of approximately 57%. 73%. Prof. Park Ying-kyeong of Korea’s Ewha Woman’s University also mentioned that curved screens can enhance the sense of space and three-dimensionality when people’s eyes are viewed, and enhance perception through perception. Therefore, the user has a stronger sense of presence and immersion when using a curved screen. Taking 65 inches as an example, compared with the flat panel display, the curved display shows a 15% increase in distance from the flat display, and the screen capacity increases by 52%.
According to reports, curved panels have a larger viewing angle, less distortion, and higher contrast. The combination of these three makes curved TVs have a better experience. Samsung's curved panel, with a maximum curvature of 1800R, TV contrast up to 6000:1, display contrast ratio of 3000:1, non-distorting features can display a better picture.
Many companies work together to advance surface development
Various manufacturers also made unique insights into the current trends and future development of curved surfaces. TCL Zhang said that for consumers still very confident. At present, as the consumer age of consumer electronics products gradually declines, whether the appearance of the product is beautiful and fashionable, and whether audio-visual effects are excellent, it has become an important factor in the purchase of television. The distinctive curved surface curvature of the curved TV and the peculiar presence immersion of the curved surface exactly meet the needs of consumers. For guests who are attracted by the appearance of the curved display, the guests said that the game is a big window. At present, competitive games, to a large extent, require timely feedback from the screen. The curved display can just highlight the enemies that appear on the edges of the screen. It is also very practical for game enthusiasts. Therefore, the industry is optimistic about curved displays.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said at the meeting that if the surface TV is still in the exploratory stage in 2014, the curved surface market has shown a strong momentum in 2015, and as the technology continues to increase, the industrial chain is further integrated. In 2016, the curved surface market will develop rapidly. The curved screen technology was originally unconventional, and it has already shown its strong development momentum. However, the implementation of technology and the popularization of consumer cognition require the collaboration of production, learning, and research to develop in coordination. To this end, on the forum, Samsung display, Samsung Electronics, Changhong, Haier, Hisense, Konka, LeTV, TCL, micro whale, millet and other color TV manufacturers and display companies such as TPV and Wytech jointly reached a surface partner agreement. Samsung Display Ouyang always stated that the establishment of a partner will enable the rapid adoption of surface products. As a curved display manufacturing company, the product layout of the future curved display will include the main size products of all displays, and the upstream panel and the entire factory will allocate more resources to the curved surface, and the curved TV/display product market will continue to expand.
In this forum, Samsung Display also reached cooperation with 11 companies, standing position surface camp. Through the continuous promotion of many companies, and the continuous promotion of the surface. I believe that the future surface will also be widely used.
At present, the popularity of curved display has gradually increased in the medium and high-end markets. From the consumer's reaction point of view, the curved surface is indeed the general trend. Although the current market price war continues, the young buyers who pursue quality will eventually turn their attention back to the quality of the product itself. The unique visual effect of the curved surface is in line with this feature.
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