Samsung Electronics’ TV dominant position is loose, and the company is flustered, and it is reported that it will switch to high-priced OLED TVs. However, Samsung's time to enter OLED is relatively late, and the market is being controlled by LG. Samsung may try its best to exert its influence and let its own technology leap into the industry standard, so as not to need to use the opponent technology.
Fudzilla and Korea TImes reported on the 9th that the cheap LCD panels of the Chinese factory flooded the market and the Korean factory turned to OLED displays. According to Samsung sources, the manufacturing cost of OLED TVs was 1.5 times that of LCDs of the same size, and it is gradually declining. However, Samsung has joined OLED, which has a major obstacle. That is, rival LG has been working alone for a long time in the OLED field. For this market leader, Samsung is following up, I am afraid that LGW (red, green, blue and white) technology developed by LG will be used to increase the cost. .
The relationship between Samsung and LG is in full swing. If this is the case, it is difficult for Samsung executives to accept it. Samsung is also not a fuel-efficient lamp. The InformaTIon Display Measurements Standard (IDMS) will update the panel technology standards. Samsung is clamoring for its own technology. Currently, Samsung TV adopts RGB (red, green and blue) technology, and LG strongly advocates switching to the RGBW standard.
Traditional panels are mostly RGB (red, green, and blue). LG's RGBW (red, green, blue and white) is added to white to increase brightness and eliminate the need for a backlight module to extend battery life. Samsung criticized RGBW color distortion, and LG countered that RGBW has already passed the test of authoritative organizations. IDMS made the decision in the first half of next year and needed to win 75% of the votes in order to become an industry standard.
Industry insiders said that Samsung's entry into OLED will be a fierce battle with LG. Next year, Casino Electronics Show will be the showcase for LG's RGBW technology. Samsung will fire it and criticize this technology.
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