When it comes to distribution, many manufacturers of lighting products always suffer a face. Some even swear: I want to do sales, I would rather not be a boss. According to a survey conducted by the newspaper, more than 70% of operators in the domestic lighting industry oppose the sale of goods. However, the distribution of goods in other industries is very popular, such as: Coca-Cola, Yili milk, seed wine, etc. are very focused on distribution sales. So, should the lighting products not be distributed? In this regard, I would like to talk about my personal views for the reference of the majority of enterprises. I think that a reasonable distribution of goods is not necessarily a bad thing, but it is dangerous to spread the goods. Before distributing goods, enterprises must consider the following factors: First, whether their products are suitable for distribution and sales; Second, channel selection; Third, understand the sales status of similar products (competitors) in the terminal; Fourth, sales to distributors Ability and credit evaluation; Fifth, understand consumers' consumption trends and consumption habits; 6. Select an appropriate store environment; 7. Understand the target distributor's business characteristics; 8. Reasonably select media and use advertisements for product promotion; Good terminal price policy; ten, pay attention to the service commitment of consumers and distributors; XI, reasonable budgeting of various costs; 12, to ensure adequate supply; thirteen, to ensure smooth flow; Key Markets; Fifteen, scientifically divide the region; 16. Focus on the model area; 17. Pay attention to team building. Foreign personnel should maintain a unified image and personnel allocation should be reasonable. 18. Avoid verbal commitments to internal and external. It is necessary to standardize and improve various management systems, product prices, brochures and legal documents; 19, pay attention to talent reserve; After the distribution of the goods, the manufacturer must also pay attention to the following matters: First, the representatives of the local manufacturers should return the actual sales volume of the distributors in their respective jurisdictions to the manufacturer in the form of daily statements; Second, establish a regular meeting system, the manufacturer can hold a video every day. At the meeting, the staff will be mobilized in the morning and summed up at night to ensure the smooth flow of information and timely solve the difficulties and problems encountered by the foreigners in their daily work. Third, the rewards are lazy, and more reward items can be set up, such as distribution. Champion, return champion, excellent team, best suggestion award, best cooperation award, etc., appropriate punishment for those who have not completed the target task; Fourth, pay attention to the training of foreign personnel, so that they have product knowledge, sales skills The business level of information feedback quality has been continuously improved; Fifth, pay attention to market supervision, improve the actual benefits of distribution, pay attention to the quality of distribution outlets, monitor the distribution personnel, return to the shop, and timely understand the actual sales volume of each distribution network. Whether the report of the resident personnel is consistent; 6. Effectively control the retail price of the terminal. For a long time, some lighting companies often think that they are okay after distributing goods. They are totally dependent on distributors. They don’t ask where the goods are sold and where they are sold. One question is to remind the goods, some companies are not even willing to return the damaged products, so that the distributors lose confidence in the manufacturers, and finally lead to difficult to withdraw money, affecting the relationship between manufacturers. For new products to be introduced, the distribution of goods can quickly enter the market every corner, seize market opportunities, establish brand awareness, but also help create new product prices. It can be seen that the benefits of distributing goods are obvious, but they must be properly managed. Otherwise, manufacturers may have an embarrassing situation of “chicken flying eggsâ€.
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UV Film Sheets
We all know that curved-edge phones look good, but they are not easy to protect. In order to prevent the mobile phone from being scratched, current mobile phone users like to stick a phone Screen Protector on the mobile phone screen.
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