The Year of the Ox was sent away in a busy schedule. In the case that the industry is generally not expected to be high, many people think that the year of low market is always dull. However, NVC Lighting, a leading domestic lighting industry company, guided by the strategic thinking of “expansion in adversity†proposed by President Wu Changjiang, and made good progress, which inspired the industry and the entire Chinese business community. Let's review the top ten keywords of NVC Lighting in 2009 and use it as the best incentive for the lighting industry to continue in 2010.
1. Guangdong Green Lighting Engineering Center
Overview: At the beginning of 2009, the Guangdong Provincial Department of Science and Technology, the Guangdong Provincial Development and Reform Commission, and the Guangdong Provincial Economic and Trade Commission jointly issued a notice document to approve Huizhou NVC Optoelectronics Technology Co., Ltd. to form the Guangdong Green Lighting Engineering Technology Research and Development Center.
Comments: In recent years, NVC has been very active in the field of lighting, and has won numerous awards in the industry. NVC has become the only company in Guangdong Province with a provincial-level green lighting engineering center, which indicates that NVC's research and development capabilities have reached domestic leading. At the level, NVC's products also have higher quality assurance.
2, the champion league
Overview: In April, NVC Lighting and Ou Pai Kitchen Cabinet, Nature Floor, Dongpeng Ceramics, Red Apple Furniture and Midea Air Conditioning, the six leading brands in the domestic home furnishing industry, together in the Great Hall of the People in Beijing, swore to establish the first domestic home furnishing industry. The "Champion League" aims to promote consumption through the sharing of resources and resources of the six brands across the country, giving consumers more real benefits while promoting the consumption. This kind of joint promotion progressive offer has indeed attracted a lot of The attention of customers with overall home improvement needs.
Comments: This is a historic step in the cross-industry alliance of six well-known brands in the home furnishing industry. Such a strong alliance, and through the deep cooperation, the strength of the major enterprises will be united and a series of preferential policies will be formulated. The price concessions may be only part of the market's attention. Consumers are more looking forward to the changes brought about by the platform, including design, marketing, and home culture.
President Wu Changjiang and the five home fur giants jointly launched the champion league event
3. Huizhou Product Fair
Overview: In June, July and September, NVC participated in the Huizhou Product Fair with the theme of “Huizhou Manufacturing, Famous Products Exhibition†jointly sponsored by Huizhou Municipal Committee, Municipal Government and Provincial Economic and Trade Commission. NVC lighting products were unveiled at Nanjing, Wuhan and Chengdu respectively. The exhibition design with NVC features attracted many visitors to visit. The new energy-saving lighting products are highly sought after by consumers. The sales volume of lamps is nearly 10,000.
Comments: Huizhou Product Fair is the Huizhou Municipal Government's activities to cope with the international financial crisis, expand domestic demand, and stimulate consumption. By participating in the trade fair, NVC has achieved a lot of gains. It not only opened up the domestic market, but also seized a large number of orders. It also increased brand awareness and reputation, and closer the distance between NVC Lighting and the general public.
NVC's appearance in Huizhou's Wuhan Exhibition, energy-saving lighting, favored by consumers
4. Industrial layout
Overview: At the beginning of 2009, NVC Lighting Zhejiang Base was put into production. On March 18, the NVC Lighting Project at NVC Lighting Wanzhou Production Base was put into operation. In November, NVC Lighting Rongchang Base was completed and put into production.
Comments: After the financial crisis broke out, President Wu Changjiang put forward the strategic idea of ​​"contradicting the trend in the crisis." Under the guidance of this idea, NVC's industrial layout continues to deepen. The commissioning of the production bases of NVC Zhejiang, Wanzhou and Rongchang marks the basic formation of NVC's industrial layout in China. The low-carbon era is coming, and the future energy-saving lighting market is broad. The NVC Zhejiang energy-saving lamp base is included in the major industrial project plan of Zhejiang Province, which reflects the government's strong support for the energy-saving industry. The NVC Wanzhou base is among the top 100 enterprises in Chongqing. NVC has a strong pull on the economic development of the Three Gorges reservoir area.
5, energy saving action
Overview: Since 2009, NVC's nationwide marketing network has sold energy-saving lamps as a key product and named it “Ray Actionâ€. Ray Action is a long-term, systematic energy-saving and environmental protection campaign for NVC. NVC will become a complete provider of energy-efficient lighting products and solutions, and continue to support and promote energy conservation and environmental protection.
Comments: NVC's large investment in R&D and manufacturing will fully release its own brand and channel advantages, and promote the development of energy-saving lamps in a more energy-efficient and efficient way. At the same time, the market for NVC's energy-saving lamps also reflects the maturity of the large-scale promotion of energy-saving lamps.
6, bright line
Overview: The “Guangmingxing†large-scale public welfare project was initiated by NVC Lighting to improve the primary lighting environment in underdeveloped areas, poverty-stricken areas, revolutionary old areas, remote mountainous areas and other national education plans. Since June this year, NVC Lighting's “Guangmingxing†large-scale public welfare project has successively entered Zunyi, Guizhou, Sichuan Aba, Sichuan Bazhong, Guangdong Huizhou, Chongqing Rongchang, etc., and nearly 100,000 primary and middle school students and poor families have benefited.
Comments: Nowadays, more and more companies, organizations and individuals are involved in the attention of individual life and the spiritual world. In the era of rapid economic development and the rapid development of the economy, it has become an important social topic to explore the spirit of mutual assistance and moral remodeling. NVC Lighting's “Guangmingxing Public Welfare Project†is precisely such a charity activity that combines physical and spiritual care. Of course, while sending light to poor areas, NVC has also established a position as a model for industry public welfare.
Bright line members and volunteers take photos with children
7. Ernst & Young Entrepreneur Award
Overview: On October 30th, the Ernst & Young Entrepreneur Award, which was hailed as “Business Oscar†by the global business community, was officially announced at Shangri-La Hotel, Pudong, Shanghai. Wu Changjiang, president of NVC Lighting, stood out among many entrepreneurs and won the “Ernst & Young Entrepreneur Award 2009 China†award. He was also the first entrepreneur in China's lighting industry to receive this award.
Comments: The Ernst & Young Entrepreneur Awards Organizing Committee believes that President Wu Changjiang’s award is based on his passion for innovation and his ability to drive change, making NVC Lighting stand out in the fiercely competitive lighting industry and quickly become an industry leader. . In recent years, with the continued rapid growth of NVC, various honors have come to the fore. I believe that while NVC will continue to win awards, it will work harder to promote the development of China's green energy-saving lighting industry.
Liang Weili, Managing Partner of Ernst & Young Central China, presented the award to Wu Changjiang, President of NVC Lighting
8, NVC exclusive sponsored "Confucius" shooting
Overview: NVC spent 10 million, exclusive sponsored film "Confucius". On November 12, 2009, NVC Lighting and the film "Confucius" held a grand signing ceremony at the Confucius Temple in Beijing.
Comments: Confucius thoughts are bright and clear, and NVC lighting shines globally. NVC Lighting teamed up with the large-scale epic film Confucius, which undoubtedly created a precedent in the industry, integrated Confucius's Confucianism into business operations, and comprehensively speeded up corporate branding. With the cultural influence of Confucius, NVC's brand was pushed to the world. .
Wu Changjiang, President of NVC Lighting, and Liu Rong, the producer of Confucius, signed a strategic cooperation
9, the best business model
Overview: On November 19th, NVC Lighting was committed to creating a green and harmonious light environment with its unique business model and strong sense of social responsibility in the “5th China Business Thought Forum and 21st Century China Business Model Innovation Festivalâ€. Affirmation and recognition of the jury. In the end, it stood out from more than 200 participating companies and won the "Best Business Model in China in the 21st Century".
Comments: With the advent of the “Green Ageâ€, low carbon, green and environmental protection have become indispensable factors in the formulation of the core strategy of the enterprise. Under the conditions of rising energy prices and increasing air quality requirements, all companies Both enterprises and enterprises have to begin to pay attention to environmental issues, and enterprises are gradually transforming into a green economy and a low-carbon economy. NVC's philosophy of “creating a green light environment and promoting high-efficiency energy-saving lighting†fits well with such an era background. The "best business model" is none other than her.
10. Guangzhou Asian Games
Overview: On December 25th, NVC Lighting and Guangzhou Asian Games Organizing Committee officially signed a contract to become the lighting and lighting products supplier of Guangzhou 2010 Asian Games, providing high-quality lighting products and services for Guangzhou Asian Games.
Comments: As early as during the preparations for the Beijing Olympics, NVC won the bid for Olympic lighting facilities such as the Olympic Center Plaza, the Olympic Village and the National Convention Center. It became the Chinese lighting enterprise with the largest number of winning projects, the largest amount, and the most widely used engineering products. The outstanding performance of the Beijing Olympic Games laid a solid foundation for NVC to become a supplier to the Guangzhou Asian Games. This is not only for the company to accumulate experience and strength in the construction of major projects, but also for its own success to create an activity business card.
The officials of the Asian Games Organizing Committee and the senior leaders of NVC Lighting witnessed the signing of the agreement
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