Sunlight Lighting "Bumper Action" kicks off the 2015 autumn and winter new product launch

[Text / high-tech LED Yue Mengdi] "Sunshine is changing." Sunshine Lighting (600261.SH) marketing director Hu Wei stood in the exhibition hall of more than 2000 flats in the ancient town branch.


Guzhen branch office front desk

Sunshine Lighting began to enter home lighting in 2012, but there was no new product launch in 2013-2014. When the peers rushed forward, the sun's lighting unexpectedly stagnate. In 2015, we decided to change the sunshine lighting and launched a series of offline activities: March Spring Breeze Action, July Whirlwind Action, now the “Bumper Action”, and November Promotion Activities... These activities highlight the determination of the Sunlight to "return the king."

It is understood that Sunshine Lighting has set up an ancient town branch in Zhongshan, China's largest lighting city, and held a national distributor meeting in the provinces and cities. The company's product manager said that the establishment of a branch in Guzhen is to make full use of local resources, to accelerate the renewal of product styles, and to provide dealers with all-round after-sales service.


Conference site

Sunshine Lighting's product showroom is located on the fourth floor of Dongfeng Jinding in Guzhen, while on the first floor, there is a warehouse of nearly 5,000 square meters, equipped with a special after-sales service car. From delivery to replacement of parts, we strive for the fastest and highest quality. It can achieve peer-to-peer county-level customer docking.” Sunshine Lighting Product Manager said on August 29th at the new product launch conference for distributors in Henan Province.


Sunlight Lighting Exhibition Hall

The conference was mainly based on home lighting products, and several series such as Meifen years and Ouyi Nianhua attracted the attention of the dealers. In fact, Sunshine Lighting has been steadily and steadily in channel construction, and it has a strong brand effect in the dealer community. Since last year, Sunlight Lighting has adopted a comprehensive LED marketing strategy, constantly introducing new products and striving for LED products. Being able to quickly lead the competitors of the same industry, let the dealer group have confidence in the LED products of the sun lighting.

In fact, in the first half of 2015, the LED business scale advantage of Sunlight Lighting further expanded, LED business accounted for 66%, and the speed of transforming LEDs is still accelerating. The establishment of the Guzhen branch is perhaps the first shot of Sunshine Lighting's road to domestic brands.

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