Since the beginning of this year, under the trend of development of the TV industry in the “bottleneck†of the market, coupled with the continuous upgrading of China’s consumption structure and structural changes in color TV, the high-end development trend of the color TV industry has become a foregone conclusion. In this development trend, In order to tap the market consumption potential, color TV manufacturers have formed a game camp with 4K and large screens. So, who will be the last to laugh?
According to AVC forecast data, the retail volume of China's color TV market will reach 49.93 million units in the second half of 2016, an increase of 5.7% year-on-year, and retail sales will reach 153.1 billion yuan, a year-on-year decrease of 3.6%. It can be seen that with the continuous changes in the structure of consumption and the continuous upgrading of the color TV industry, in the second half of this year, the active high-end products in the color TV market will continue to exert force.
Under such a trend, TV manufacturers have further developed the market's consumption potential, and also to seize more market share. Under the general trend of high-end development, they have formed a large-screen trend-based Hisense Sony. As well as Skyworth's two main camps, which are based on 4K, then in the next match, who can get the last laugh?
According to China Econometrics, sales of TVs over 75 inches in 2016 will be 66,000 units in 2016, 233,000 units in 2017, and 653,000 units in 2018. Large-screen and high-value-added models will bring about an overall optimization of the industrial structure. It can be seen that in the future, with the trend of high-end development, large-size color TV products have become a consumer trend.
With such a big screen, the company has officially released the new Z9D series of flagship 4K HDR TVs in 2016 and launched its first 100-inch ultra-large screen 4K HDR (high dynamic range) in China on August 10th. ) LCD TV announced that it will enter the high-end market in China.
In fact, as early as a month ago, domestic color TV giant Hisense has taken the lead in the world's first 100-inch 4K ultra-short focus laser television products. It can be seen that the world's two leading brands have successively made efforts to produce large-size color TV products, indicating that the big screen trend has already been an inevitable trend of consumption. As for both markets, the industry has taken a favorable attitude and commented, “The color TV industry has returned to a prime example of a value war.â€
While these two large-scale flood-screen TV market, the other domestic color TV giants also live in high-end 4K. It is understood that as early as April of this year, Skyworth released OLED organic television S9-I series products with 4-color 4K HDR technology at Beijing United Warner and Tencent. In this regard, Skyworth relevant responsible person said, "So far, Skyworth has realized the entire process from the content to the terminal, and completed the integration of the HDR industry chain."
According to the latest information, Skyworth's high-end 4K trend also has strong market vitality. In July, sales growth of Skyworth 4K smart TV products was the best. The sales volume in China market reached 238,000 units, a substantial increase from the same period of last year 56 %; From April to July 2016, the total sales volume of Skyworth 4K smart TV reached 1,024,700 units, an increase of 92% year-on-year. This trend shows that 4K has also become a major trend in market consumption.
According to data cited by Skyworth as a third-party agency, Skyworth TV's sales volume and sales volume of all TVs and 4K ultra-high definition TVs in the Chinese market were at the end of the cumulative 12 months ended June 30, 2016. Market share ranks first. It can be seen that the gross profit margin and average selling price of 4K smart TVs are among the highest in all TV series of Skyworth.
In summary, under the current situation where the large-screen TV industry is becoming more prominent, whether it is the Sony TV color TV giant based on the development trend of big screens, or Skyworth's 4K trend, there is no doubt. All of these have become the two major irresistible trends in the development of the color TV industry. When the two games are playing against each other, they will undoubtedly bring boundless vitality and vitality to the entire color TV industry.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
Under such a trend, TV manufacturers have further developed the market's consumption potential, and also to seize more market share. Under the general trend of high-end development, they have formed a large-screen trend-based Hisense Sony. As well as Skyworth's two main camps, which are based on 4K, then in the next match, who can get the last laugh?
With such a big screen, the company has officially released the new Z9D series of flagship 4K HDR TVs in 2016 and launched its first 100-inch ultra-large screen 4K HDR (high dynamic range) in China on August 10th. ) LCD TV announced that it will enter the high-end market in China.
While these two large-scale flood-screen TV market, the other domestic color TV giants also live in high-end 4K. It is understood that as early as April of this year, Skyworth released OLED organic television S9-I series products with 4-color 4K HDR technology at Beijing United Warner and Tencent. In this regard, Skyworth relevant responsible person said, "So far, Skyworth has realized the entire process from the content to the terminal, and completed the integration of the HDR industry chain."
According to data cited by Skyworth as a third-party agency, Skyworth TV's sales volume and sales volume of all TVs and 4K ultra-high definition TVs in the Chinese market were at the end of the cumulative 12 months ended June 30, 2016. Market share ranks first. It can be seen that the gross profit margin and average selling price of 4K smart TVs are among the highest in all TV series of Skyworth.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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