On Wednesday, Sony officially announced the BRAVIA Z9D series in the country and released 65, 75, and 100 inch three-dimension products. As Gao Qiaoyang, president of China, introduced the "Z" series is the highest-end series of Sony products, and the 100-inch product is also integrated with Sony's most cutting-edge technology in the field of television, then what about the use of this product? ?
Exterior
When talking about 100-inch TVs, many people may not have any other gratitude besides the big ones. How big is the 100-inch? According to most current 16:9 televisions, the length is about two-meter three, and the width is about one-meter-three. It may not be intuitive to say so, so go straight to the map.
This product is still very solid workmanship, the front of the ultra-narrow frame design, the side of the metal edge, the thickness of the iPhone 6s Plus is about three-fifths of the width. In fact, the back of the aircraft adopts a curved design, and the thickness of the whole machine is still thicker. Compared to TVs in millimeters in recent years, the 100-inch Z9D still looks a bit heavy.
Due to the large size of the aircraft, it uses a floor stand that is different from the same series 65-inch and 75-inch.
Some users may rush to curiosity. Where is this big guy's power cord and HDMI? In fact, this is the second role of floor stand. Sony put the power connector on the right side of the fuselage, the common USB, HDMI, and component antenna ports are placed on the left rear. On the back side of each side bracket, a groove is actually built in, and the wire can be directly introduced into the groove, resulting in a visually cable-free design.
The back of the aircraft is made of plastic mesh material (because the equipment is too heavy and the on-site conditions are inconvenient, no rear view of the TV is taken). The center of the back is the interface of the wall, which means that this big guy can be used on the wall in addition to the floor stand.
Mentioned above, all the interface of the fuselage is divided into the left and right sides of the back of the fuselage, Sony also designed a hidden cover through the gap between the grid to ensure the integrity of the fuselage. The bottom of the TV is the opening of the sound.
However, this television remote control is what I want Tucao, in the past two years, all manufacturers, and even Samsung are trying to simplify the remote control. And Sony's TV remote control, is still a gradual engineer thinking, each function must even correspond to a button. I didn't even put buttons such as the return, main menu, etc. in an obvious position. I was used to being somewhat unaccustomed to being used by Internet manufacturers.
In addition, there is a point that the keys on the remote control have a short keystroke range. When coupled with a soft rubber material on the surface, it often makes people wonder if they actually press it down. And for the smart TV, the commonly used up, down, left, and right keys are designed to be too small and the experience is not very friendly.
screen
The machine uses a self-developed 4K LCD screen. Some people may be curious, now the 50-inch level using 4K resolution, stretching to 100 inches will not have a strong sense of grain? In fact, due to the size of the TV, when you normally use this TV, it is basically a few meters away, and you can't see the particles completely from a distance. If you insist on sticking in front of the TV screen, there are still some grainy feelings.
Sony did not actually use the recent hot quantum dot technology as a publicity gimmick, but in fact Sony TV products have been applied to their own products two or three years ago. Although quantum dot technology can bring improvements to LCD TVs in brightness and color gamut, pure QD technology cannot be said to have reached the level of revolution. So how is Sony's color and brightness contrast optimized?
First we look at the 4K test chart:
In terms of clarity, whether it is English, Chinese or line, dot matrix exceeds the red line standard.
In terms of the accuracy of color, it also gave me no small surprise. In the accurate color distribution diagram, no transition band between the two colors should be a straight line, and there is no obvious trace. The final result is that the distribution of each primary color is basically a standard isosceles triangle.
Sony's TV, in addition to the reduction of yellow, green presents a small angle between the arc, the rest basically reached this level. It can be seen that Sony’s skill in color reproduction can be said to be the most accurate one in evaluating so many TVs.
In the contrast test, what may be taken is not very clear, but the difference between 245 gray scale and pure white can be seen. The deepest even reached No. 4 has far exceeded the level of competing products.
So how does Sony improve the picture quality to such a level? This has to mention the "Backlight Master Drive" which it is proud of. Now many TV manufacturers have learned to subdivide the backlight in order to improve the contrast of LCD TVs and realize HDR. However, Sony has made this partition infinitely smaller, even reaching the pixel level.
The advantage of this is that you can basically control the brightness of each small area of ​​the image, so that the brighter, darker areas of the entire picture are darker and display more detail. The above is the panel optimization.
The 100-inch Z9D also comes with X1 Extreme, a self-developed image processing chip from Sony that can perform three functions of image processing. First, frame-by-frame optimization of image signals; second, intelligent distinction of noise and image details in the screen, and local smearing optimization; third, smooth color transition to solve the unnatural feeling of a ribbon in the sunset sky .
Software and content
Z9D series is based on Android 6.0 development, operation logic is Sony classic cross menu. The UI style is Google Card Design. However, under the secondary menu, UI's style has undergone major changes, Sony also has some room for improvement.
In the past two years, with the rise of domestic Internet TV, people's impression of foreign brands is that the content is not domestically produced, and efforts are made to enhance image quality as a selling point. However, Sony did its best to lay out the content of the TV.
The first is the joint Tencent game with a built-in area. Tencent games will be optimized for the operation of large screens and remote controllers or joysticks. Although the quality of the game is still better than that of Sony PlayStation, it is better than some manufacturers directly put mobile phone apps into their own application market. However, cooperation with Tencent games, if other manufacturers want to copy is also a matter of course.
In the layout of video content, Sony chose to cooperate with Wah TV. What Sony does is not only to move the contents of Hua Nuo to its own television, but also to cooperate with the latter in encoding, decoding and signal transmission. The use of other brands of TVs in the field, the use of the same number of TV App, and the same use of a resolution, after Sony's hardware, image optimization and encoding and decoding optimization, image clarity can be seen better than the contrast of the product.
Finally, in the 4K source play test, the play is smooth. After dragging the progress bar, the screen will not change to a long time.
to sum up
Now that the domestic TV market has been extremely fierce, the more routines of domestic manufacturers are to provide you with a similar configuration of hardware and image quality, so as to save money on the content layout. The foreign brands such as Samsung Sony also showed the importance of constructing content as they studied quality.
In terms of this product, the most cutting-edge technology of Sony's display is integrated. Its picture quality is undoubtedly, and the content construction project can also see that Sony is actively integrating into the domestic market. However, in the interaction, the interface of the degree of intention, compared with the domestic wily Internet TV, Sony is clearly still playing spoon stage.
At the press conference, Sony did not disclose the price of this product. According to foreign media forecasts, the price of the 100-inch Z9D will be around 50,000 US dollars, equivalent to more than 300,000 yuan for the renminbi (Z9D licensed 65-inch version 32999 yuan, 75-inch 4399 yuan, 100-inch National Day listing, the specific price is not clear ).
Although individuals have been adhering to ordinary people, buying TV is more suitable for Internet TV gameplay, almost hardware + rich content. However, from the positioning point of view, Z9D's target users are obviously not ordinary consumers. And it is the excessively hard power and the price that people can't afford. It is the reason that Sony has become a believer.
Exterior
When talking about 100-inch TVs, many people may not have any other gratitude besides the big ones. How big is the 100-inch? According to most current 16:9 televisions, the length is about two-meter three, and the width is about one-meter-three. It may not be intuitive to say so, so go straight to the map.
The television is placed on a 20-centimeter-high table, and the bottom bracket is basically the same height as your husband Hu Ge.
Due to the large size of the aircraft, it uses a floor stand that is different from the same series 65-inch and 75-inch.
Z9D floor stand
Some users may rush to curiosity. Where is this big guy's power cord and HDMI? In fact, this is the second role of floor stand. Sony put the power connector on the right side of the fuselage, the common USB, HDMI, and component antenna ports are placed on the left rear. On the back side of each side bracket, a groove is actually built in, and the wire can be directly introduced into the groove, resulting in a visually cable-free design.
The back of the aircraft is made of plastic mesh material (because the equipment is too heavy and the on-site conditions are inconvenient, no rear view of the TV is taken). The center of the back is the interface of the wall, which means that this big guy can be used on the wall in addition to the floor stand.
In addition, there is a point that the keys on the remote control have a short keystroke range. When coupled with a soft rubber material on the surface, it often makes people wonder if they actually press it down. And for the smart TV, the commonly used up, down, left, and right keys are designed to be too small and the experience is not very friendly.
screen
The machine uses a self-developed 4K LCD screen. Some people may be curious, now the 50-inch level using 4K resolution, stretching to 100 inches will not have a strong sense of grain? In fact, due to the size of the TV, when you normally use this TV, it is basically a few meters away, and you can't see the particles completely from a distance. If you insist on sticking in front of the TV screen, there are still some grainy feelings.
First we look at the 4K test chart:
Resolution side view
Color rendering side view
Sony's TV, in addition to the reduction of yellow, green presents a small angle between the arc, the rest basically reached this level. It can be seen that Sony’s skill in color reproduction can be said to be the most accurate one in evaluating so many TVs.
Shadow level side view
So how does Sony improve the picture quality to such a level? This has to mention the "Backlight Master Drive" which it is proud of. Now many TV manufacturers have learned to subdivide the backlight in order to improve the contrast of LCD TVs and realize HDR. However, Sony has made this partition infinitely smaller, even reaching the pixel level.
Dynamic backlight system diagram
This picture is actually a backlit analog effect chart. Each LED, etc. in the backlight can control the brightness independently. After the TV receives the image, it performs a brightness process and passes this signal to the backlight panel. At the same time, Sony also processed each backlight to reduce the scattering of the light source, thereby reducing the mutual interference of the backlight. The advantage of this is that you can basically control the brightness of each small area of ​​the image, so that the brighter, darker areas of the entire picture are darker and display more detail. The above is the panel optimization.
The 100-inch Z9D also comes with X1 Extreme, a self-developed image processing chip from Sony that can perform three functions of image processing. First, frame-by-frame optimization of image signals; second, intelligent distinction of noise and image details in the screen, and local smearing optimization; third, smooth color transition to solve the unnatural feeling of a ribbon in the sunset sky .
Z9D series is based on Android 6.0 development, operation logic is Sony classic cross menu. The UI style is Google Card Design. However, under the secondary menu, UI's style has undergone major changes, Sony also has some room for improvement.
In the layout of video content, Sony chose to cooperate with Wah TV. What Sony does is not only to move the contents of Hua Nuo to its own television, but also to cooperate with the latter in encoding, decoding and signal transmission. The use of other brands of TVs in the field, the use of the same number of TV App, and the same use of a resolution, after Sony's hardware, image optimization and encoding and decoding optimization, image clarity can be seen better than the contrast of the product.
Finally, in the 4K source play test, the play is smooth. After dragging the progress bar, the screen will not change to a long time.
to sum up
Now that the domestic TV market has been extremely fierce, the more routines of domestic manufacturers are to provide you with a similar configuration of hardware and image quality, so as to save money on the content layout. The foreign brands such as Samsung Sony also showed the importance of constructing content as they studied quality.
In terms of this product, the most cutting-edge technology of Sony's display is integrated. Its picture quality is undoubtedly, and the content construction project can also see that Sony is actively integrating into the domestic market. However, in the interaction, the interface of the degree of intention, compared with the domestic wily Internet TV, Sony is clearly still playing spoon stage.
At the press conference, Sony did not disclose the price of this product. According to foreign media forecasts, the price of the 100-inch Z9D will be around 50,000 US dollars, equivalent to more than 300,000 yuan for the renminbi (Z9D licensed 65-inch version 32999 yuan, 75-inch 4399 yuan, 100-inch National Day listing, the specific price is not clear ).
Although individuals have been adhering to ordinary people, buying TV is more suitable for Internet TV gameplay, almost hardware + rich content. However, from the positioning point of view, Z9D's target users are obviously not ordinary consumers. And it is the excessively hard power and the price that people can't afford. It is the reason that Sony has become a believer.
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