What did Apple, Microsoft, and Google do in the AR market?

With the gradual rise of the AR market, Apple, Microsoft, and Google have already played in the AR market. Facebook took advantage of Spaces to take the lead, Apple's Animoji brought a new VR feature, Microsoft's Paint 3D and Remix 3D came to help. It is foreseeable that the future of augmented reality is no longer far away.

In science fiction, we often see many fictional characters appear in real scenes. Nowadays, with the development of technology, we are getting closer and closer to the virtual world, so that these can be realized on your mobile phone or computer without imagination. As a giant in the technology industry, Apple, Microsoft, Google and Facebook have already started the battle ahead of schedule.

Facebook borrows space to take the lead

Facebook Spaces is a virtual reality (Oculus VR)-based social model that converts users into cartoon characters, connects with other people (whether real or virtual) in virtual reality, interacts with and watches movies, and even matches them. APP calls such as Messenger. At the same time, the live broadcast feature has been added, which is quite similar to Messenger's application.

The specific operation is also very simple, the user can freely select any photo on Facebook, quickly set the customized virtual avatar, and then fine-tune the hairstyle, skin color, facial features, etc. until more like himself. Virtual avatars help people recognize you and make the VR experience more relevant to real people.

What did Apple, Microsoft, and Google do in the AR market?

Facebook Spaces doesn't just let you think where you are going, you can also create fun moments with your friends in the app. So if you have a friend of Oculus Rift at home, you can feel the feeling of virtual travel directly.

Apple's Animoji brings new VR features

The 10th Anniversary Special Edition iPhone X is released, and a new iPhone feature called Animoji brings a new experience. The iPhone X uses a face recognition sensor to detect changes in the user's facial expressions, while recording your voice with a microphone and eventually generating cute 3D animated emojis that users can share with their friends via iMessage. Users can select the corresponding 3D animated emoji from 12 different emoticons, including robots and aliens.

When using this feature, users can talk and move their faces back and forth, and Animoji tracks actions in real time. Users can then send these effects to friends via iMessage. In addition, Apple announced a partnership with Snapchat to create a more perfect facial filter using the new camera sensor, allowing users to directly decorate their faces on the face.

In the future, Apple must also not slack off AR. In the June WWDC, the developer tool ARkit was released. Cook said that in the future, Apple will make AR mainstream. In addition, Apple also said that in cooperation with optical giant Zeiss will push AR glasses by 2020, it is clear that an Apple AR ecosystem is taking shape.

Microsoft's Paint 3D and Remix 3D come to help

Paint 3D and Remix 3D are an important part of the original Windows 10 Creator Update, but most consumers may not even know they exist as part of Windows. 3D Painter (Paint 3D), which allows users to create 3D works from scratch, free to change colors, mark textures, and convert 2D images into 3D artwork. The popular Microsoft Paint (Little Painter) has more than 100 million users every month.

Microsoft has positioned Paint 3D and its Remix 3D site as a community for people to share their work. Remix 3D allows anyone to share a 3D character or download a character that someone else has created and adjusted. Paint 3D fully supports 3D models and can even move authoring to Windows Mixed Reality to truly experience 3D with a VR helmet.

Virtual reality is a combination of computer graphics, computer simulation, artificial intelligence, sensing, display and network parallel processing technology development, high-tech simulation system generated by computer technology, using computer simulation to generate virtual world of 3D space, Providing users with a comprehensive and perceptible artificial environment, such as hearing and touch, visually creating a feeling of being immersed in the environment, and interacting with them, allowing the user to be immersive and able to observe the 3D space without restriction. Things, when the user's position moves, the computer can immediately perform complex operations to pass back accurate 3D world images, creating a sense of presence.

What did Apple, Microsoft, and Google do in the AR market?

Google wants to have a common layout on software and hardware

Google launched ARCore at the end of August this year, targeting developers of the Android platform. Launched the first AR application developed with ARCore: AR STIckers. In addition to some of the more common 3D objects, AR STIckers also works with the movie Star Wars and the popular American drama "The Strange Story". You can see R2-D2 or BB-8 in the App, or in "Fable Story". Q version of characters and monsters.

To add these stickers to your photo or video, just open the camera app, switch to the AR sticker mode, select the sticker pack you want to use, and then place the sticker in the scene. You can then resize them and move them, and you can interact with anything else in the image.

Similarly, this time Google's layout is not only at the software level, but also with other mobile phone manufacturers such as Huawei and Asus. It plans to introduce AR into 100 million mobile devices by the end of this year.

What did Apple, Microsoft, and Google do in the AR market?

It is foreseeable that in the future, we will see augmented reality into our digital life, and virtual world models come to us. There are significant opportunities in this, whether it is the hardware supply chain, software vendors or other surrounding ecosystems. If you can see the opportunity and lay out this gold mine in advance, you will find a lot of gold coins.

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