ZTE's goal: to become the world's top smartphone supplier soon

According to foreign media reports, ZTE’s goal is to “be soon” become the world’s top smartphone supplier and compete with giants such as Apple and Samsung.

The smartphone maker has been working hard to get consumers to accept its brand. According to Cheng Lixin, head of ZTE’s mobile phone, the company focuses on innovation, virtual listening to consumers’ voices, and is committed to providing what they want.

“We are now focused on expanding different strategic markets, including China, North America, Europe, Asia Pacific, etc. We believe that we will be among the top smartphone suppliers in the world. Now we are moving from 4G to 5G, which requires a lot Investment, technology and innovation, and this is precisely the strength of ZTE." Cheng Lixin said at the Asian Consumer Electronics Fair in Shanghai.

However, he did not specify when ZTE will catch up with Apple and Samsung. "Our speed of catching up is very fast, it is faster than you think," he said.

Recently, ZTE has not been able to narrow its distance from Apple, Samsung and Huawei. According to the latest statistics from market research firm IDC, in terms of market share, ZTE has fallen out of the ranks of the world's top five smartphone suppliers. According to statistics from market research firm Counterpoint Research, ZTE is currently ranked 8th among the world's largest smartphone supplier rankings.

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