Survey data show that from November to now, RIM shares rose more than 60%. Similarly, other troubled mobile phone manufacturers have also seen sharply higher share prices. Over the same period Nokia's stock has risen more than 40%, HTC rose 32%.
The data of stocks soaring appears to be bright in the eyes of manufacturers. However, according to industry analysts, the seemingly beautiful situation is just a flash in the pan. After the rapid rise, it is very likely that the stock price will drop.
Former giant Nokia
Nokia once became the leader of the industry, but eventually fell. Since the mobile phone became smart, Apple's rise seemed to threaten Nokia's position. Outnumbered by the competition, industry competition has become increasingly fierce, Nokia's status as the industry's number one has also been pulled down. In 2012, the market share of Nokia smartphones accounted for only 5%.
In just over 10 years, Nokia has fallen from the hegemonic position of the mobile phone industry to the abyss. The reason is due to the fact that in the era of smart machines, based on hardware and software-based ecological survival rules, Nokia still walks on one leg, resulting in endless embarrassment.
Nokia’s financial report released in October showed that the company’s sales revenue for the third quarter of this year was 7.2 billion euros, which was nearly 20% lower than the same period of last year. The net loss in the third quarter was nearly 1 billion euros, and it has been the sixth consecutive quarter of losses.
Nowadays Nokia has been forced to sell buildings to survive, and its headquarters building in Espoo, Finland is sold for 170 million euros to Finnish local company Exilion. After the sale of the headquarters building, Nokia will lease back the building to reduce costs.
There are rumors that the current Nokia in order to be able to save some more market share, also began to turn their attention to Andrews, reluctantly gave up their own Saipan system.
In any case, Nokia will have a long way to go if it wants to regain its former glory.
Short-lived HTC
The market share of several major mobile phone manufacturers in 2012 has shown that HTC’s share in the smart phone market is only 5%.
Although HTC’s share price also rose by 32%, HTC seems to be very clear that its way is not so good, and the rise in share price is only temporary.
Just recently, HTC re-adjusted its 2013 target and halved its original target for mobile phone shipment growth in the first quarter to 10-15%. Although HTC did not disclose any reasons for the reduction targets, the industry analysts still believe that the future of HTC will not be optimistic about next year, market competition is still fierce and the impact of serious cottage, HTC can be described as internal and external problems.
No longer elegant blackberry
I hope to use RIM's RIM to make a comeback. Although the BlackBerry 10, which will be released on January 30 next year, has been warmed up for months in advance.
The various exposures and rumours of the BlackBerry 10 have pushed everyone’s expectations of it to the commanding heights. There have been analysis that the BlackBerry has 80 million users, hopefully the release of the BlackBerry 10 can better reflect the public's expectations, so that RIM has enough persuasion for the old users to upgrade.
For BlackBerry 10, RIM has high hopes. Because of helplessness by Apple Inc. and Google Inc. to reduce its market share, RIM hopes to use the BlackBerry 10 to reverse the current unsatisfactory situation.
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