In 2014, it was recognized as “the first year of intelligent hardware†by the industry. The field of intelligent hardware is also becoming a new market for major technology giants to bet on. The US technology giants, represented by Google and Apple, are accelerating their penetration into smart hardware, deploying in smart cars, smart homes, and wearable devices, especially in the past two years. The merger of multiple projects, the power of innovation and change has shocked the technology peers.
In China, the two associations have ignited "Internet +". Premier Li Keqiang’s two-member tour, with the first and last echo, pushed the concept of “Internet +†to the forefront. In 2015, “Internet +†was written into the government work report of Premier Li Keqiang, which means that “Internet +†was officially included in the top-level design and became an important strategy for national economic and social development. The Internet has already slammed the door of the "Internet of Everything" era, and Chinese big brothers have also bet on smart hardware and wearable devices.
According to the latest data from iiMedia Research, in 2014, the global installed base of intelligent hardware reached 6 billion units, and it is expected to exceed 14 billion units in 2017. JD.com also released the "China Intelligent Hardware Trend Analysis Report", saying that China's smart hardware products market will have 30 billion yuan "cake" in 2015. The big brothers are betting on the treasures, and there are financial resources and material resources behind them as a backing. As a smart hardware startup team and a startup company that do not have strong financial, material and human resources, the startups are not allowed to break the 30 billion "big cake" in front of them and remain indifferent. The crowdfunding platform can change the seemingly pessimistic fate of smart hardware startup teams and startups.
We divide entrepreneurship into three phases. The era of entrepreneurship 1.0 is the so-called self-employed, step by step on their own, especially hard, especially tired, the risk is particularly large, so that generation is really not easy. The 2.0 era is the so-called VC, Internet, IT wave. In the era of entrepreneurship 3.0, it may be relying on crowdfunding. Through crowdfunding, your business will be helped by many people with different experiences and expertise. You will also get support from a large number of people, and a collaborative network of relationships can be your future consumer or customer source.
As one of Indiegogo's one-of-a-kind crowdfunding platforms in the United States, its rise has created a number of star hardware companies, and more hardware entrepreneurs are eager to try. Before you officially launch your product, it can help you verify that your design and products are adaptable to the market. Its role is incalculable. You can check if your offer is acceptable or not, and you can check if your product features are popular. Some crowdfunding sponsors can change their strategies based on feedback from the public during the crowdfunding campaign. Entrepreneurs should consider Indiegogo as one of the means to attract supporters, not all, and consider Indiegogo as a process of learning and perfecting their products.
Since Indiegogo doesn't have the so-called "all or nothing" rule, that is, the project owner can choose to use the money he earns to continue his plan without meeting the expected goals, but all the promises to the supporters must be 100% redeemed. This is called a "flexible project." There are still many examples of successful projects on Indiegogo, such as James Franco's Palo Alto Stories.
Recently, a startup in Chicago, Oomi Smart Home Products Indiegogo crowdfunded over a million dollars. To redefine "smart home," it launched a crowdfunding campaign at Indiegogo, expecting to raise $50,000. As a result, the fund raised by the company far exceeded its original goal, and it was said that the fund raised was 20 times its target.
Recently, Indiegogo came to Shenzhen to talk to the world's most popular platform, Indiegogo Shenzhen Station . Want to know what smart hardware startup projects are hot recently? Want to make your company a star hardware company? At the scene, Xiong Yifang, the founder of Yihang UAV, brought together the successful experience sharing of entrepreneurship sharing and niche maker products. Car+HUD car head-up display project, Anzhen smart rearview mirror project, Livall smart riding helmet project Hot fire!
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