In recent years, with the development of the Internet and the rise of new media, it is no longer news that television people have switched to the Internet industry. The reasons are as follows: 1. The Internet industry is developing at a pace of fissile growth. Some video sites have competed with TV channels and focused on self-produced video content. They are willing to attract a large amount of money to attract more professional and well-known TV talents. 2. TV industry system There were no major breakthroughs in the reforms, and various bans and orders were issued in succession, indicating that the administrative rules for television media have been tightened and the industry's vitality has been hindered.
Some TV folks think that the influence of traditional media is weakened and there is more room for development than video websites, which leads to the loss of TV talent. The content advantages of television have gradually been eroded. At the same time, the ability to self-manage video website content has been strengthened, which means that TV stations will face even stronger competitors.
After Xia Chenan, Zhejiang Satellite TV has executives “go awayâ€
News Review: Recently, an article from the media about iQIYI Pure Net Variety “Evening Song of God†attracted the attention of the audience. First of all, the program was received as a flagship pure net variety after the iQIYI Qiqishu said. In addition, the article mentions "joining iqiyi from Madong and presiding over Qiqiu", and deciding that Chen Wei, who has left Zhejiang Satellite TV to join iqiyi, has mastered "Evening Song God" and invited Xie Na to join. Pure-play variety shows are more plentiful. Variety." It received more attention from everyone.
Zheng Wei, Deputy Director of CCTV2, joined Iqiyi as Chief Information Officer
News Review: Recently, Zheng Wei, the former deputy director of the Economic Channel of the CCTV and producer of the Happy Dictionary, formally joined Iqiyi as the chief information officer, responsible for the production of iQIYI large-scale variety shows.
According to statistics, Zheng Wei graduated from the Television Department of the Beijing Broadcasting Institute in 1994 with a master's degree in journalism, and then entered the work of the Ministry of Economic Affairs of CCTV. During the period of CCTV, we successfully created the columns of “Dialogue†and “Happy Dictionaryâ€, and later launched many large-scale television programs such as “The Familyâ€.
Gao Xiaosong Cheng Mayun's colleague will serve as chairman of Ali Music
News Review: Alibaba Group stated that one of the two major strategic directions for Ali in the future is cultural and entertainment. He is dedicated to providing consumers with more spiritual and cultural services and products. At present, Alibaba Group has a layout of Ali Pictures, family life, etc. The establishment of Alibaba Music is another important fall. Ali Music will focus on the music field and fully integrate all the music businesses of shrimp, rice, etc., to provide users with better products and services.
iQiyi Chen Wei: Why did I leave Zhejiang Satellite TV?
News Review: Oral: Chen Wei (former Deputy Director of Zhejiang TV Program Center, producer of "China Good Voice", "I love to remember the lyrics", etc., currently the senior vice president of iQiyi)
I entered the iQIYI formally in June of this year and my career in North drift began.
From Zhejiang Satellite TV to iQiyi, I didn't feel a particularly difficult transformation process. From the big platform to the big platform, it was relatively smooth to adapt. Actually, maybe it was because I did not give myself a transition period.
Iqiyi Zheng Wei: Why not be inclined to do network linking?
News Review: Ma Dong, who had jumped from the TV station to the Internet, left iQiyi.
""Qi Qi Shuo 2" is still broadcast in iQiyi. How did you resign?"I think this is also a common puzzle among many insiders. But what many people don't know is that in fact, Fantastic Art has always been in the layout of "studio" mode. The head of the Darwin studio that produced "I went to school" is even more famous in the traditional television industry. She is the former CCTV economic channel deputy director and producer Zheng Wei of Happy Dictionary.
Zheng Wei, who has never been to public appearances, finally came to the reporter to reveal why he had left the CCTV high and created his own studio for the purpose of “I went to school†on Dragon TV and iQiyi.
How traditional television stations seize the "micro" transmission
News Review: The existence of “big data†is “engulfing†and reconstructing many traditional industries. The enormous value it brings is gradually being recognized. Its impact on social and economic life is not limited to the technical level. Look, it can provide a new method for human understanding of the world.
China’s media industry cannot escape into the era of big data. The media transformation with typical characteristics of media integration has become a hot and difficult point in the development of the media industry. Various types of traditional media have developed products, channels, operations, and management. Extensive explorations have been conducted at various levels including model and institutional architecture.
Provincial Satellite TV will play like this, sooner or later!
News Review: Provincial Satellite TV is the core strength of China's television industry. The landing fee for one of the main revenues of the China Radio and TV Network is provided by provincial TV; the main target for sales in the Chinese TV drama production industry is provincial TV; the largest cooperation unit for Chinese program production units is provincial TV; and China’s advertising industry’s largest undertaking The platform is provincial satellite TV; China Radio and TV's core employment group is at the provincial level.
If there is a problem with China’s provincial satellite TV, China’s TV industry and China’s broadcasting system will face enormous risks.
Reflections on the Development of Radio and TV Networks: Six Power Boosts and Four Major Barriers
News Review: Under the trend of triple play, profound changes have taken place in various Internet companies, video companies, media, and communications. Of particular interest is the China National Radio and Television Network Company (referred to as the State Grid Corporation) which has been established for more than a year.
State Grid Corporation of China is the market entity established by the Broadcasting and Television Broadcasting Department in response to the triple play policy, and competes and infiltrates with the traditional three major operators (Telecom, Unicom, and Mobile). The industry is generally not optimistic about the future prospects of the State Grid Corporation. The main reason is that the radio and television network, which used to be a public institution tied with the television station, has weak marketability, single business, and technology lags behind. It is difficult to unify the standards.
Commentary: It is not only resources, creativity, but also influence that the hiring of high-level talents from TV took to the new media. In general, the flow of two-way talent is normal, but at present, TV people are mostly new media, and TV's ability to attract new media talents is obviously insufficient. How should the television station fight this talent war, retain and attract talented people, should pay attention to it. In my opinion, the most important measure of the television station is to speed up the cultivation of all media talents, build new media platforms, actively participate in multimedia competition, and establish a strong sense of crisis.
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