July 17 news, according to "New Yorker" reports, Tesla Model 3 recently drove off the production line, its price is only 35,000 US dollars, plus 215 miles of battery life, these data make it by the consumer Great attention.
However, for other car manufacturers, they are more interested in the Model 3's autopilot technology. According to Tesla, the Model 3 is also equipped with an autopilot system called Autopilot, which detects the surrounding environment through on-board cameras, radar and ultrasonic sensors, sets the speed according to traffic conditions, or follows the driving or automatic parking, or It is to enter or leave the highway, etc., without the need for the driver to manually intervene. Tesla’s chief executive, Elon Musk, recently predicted that within two years, people could rest in the autopilot Tesla and wake up to find that they had reached their destination.
Traditional automakers have been involved in research on autonomous driving technology for two years, and there has been no sense of urgency over the long term. However, in the near future, their attitudes have undergone earth-shaking changes. It seems that suddenly, the development of self-driving car technology poses a real threat to traditional cars. Traditional car manufacturers began scrambling to develop the autopilot technology, fearing that they would be left behind.
The fears and fears are hidden behind the recent actions of various traditional car manufacturers.
Last year, General Motors acquired Cruise Automation, a company that develops autopilot software, for $1 billion, and invested $500 million in shared car service company Lyft to develop autonomous driving and create a self-driving car network. According to the latest statistics, GM has produced nearly 200 self-driving electric cars.
Nissan has established a cooperative relationship with the Ames Research Center, a research institute affiliated with NASA, to jointly develop an auto-piloting all-terrain vehicle for space exploration. It is expected that it will create an auto-piloting all-terrain vehicle in 2020. Including Fiat Chrysler, BMW, Honda, and Mercedes and Ford all plan to start production of self-driving cars in the same year.
In 2015, Ford set up an R&D center in Palo Alto, followed by the establishment of Smart Mobility, which specializes in autopilot technology. In fact, the reason why Ford’s former chief executive, Mark Fields, was fired in May was partly due to Bill Ford’s dissatisfaction with the slow progress of the company’s self-driving car project. The new CEO, Jim Hackett, was once the head of the company's Smart Mobility department.
What has changed in the end? In short, it was Silicon Valley that re-discovered Detroit. In order to broaden new sources of income beyond traditional markets, companies such as Google, Apple, Uber and venture capitalists have invested hundreds of billions of dollars to create hardware and software for self-driving cars. Technology companies have begun to focus on creating technologies such as robotics and artificial intelligence, and automated driving technology is precisely a natural fit.
The investment in autonomous driving technology is also linked to the previous business. The reason why Apple invests billions of dollars in investing in drops is mainly related to the data on vehicle traffic on urban roads. In the same way, Uber has a stake in Didi's trip, and Google has invested in Lyft. The famous chip maker Nvidia collaborated with the German map service provider Here to develop an artificial intelligence GPS positioning system for autonomous vehicles. A few months ago, Intel acquired Mobileye, an Israeli computer vision processing company, for $1.5 billion.
All in all, in the past few years, dozens of start-up companies or technology companies in the auto-pilot sector have started to get involved in the auto industry, and they are shocked by traditional auto makers. As Doug Newcomb, senior automotive media expert and CEO of automotive website C3 points out, “Traditional car manufacturers are relatively conservative and they are not yet ready to deal with external shocks. For the entire industry, everything in front of them has never happened.â€
By sacrificing short-term profits and increasing investment in autonomous driving, many technology companies in Silicon Valley are scrambling to seize the new heights of the automotive industry. Boston Information Company had predicted that by 2035, cars with autonomous driving will account for 25% of new car ownership. Uber, Uber’s own auto-driving department Otto, conducted a test run of the self-driving truck in Corolla State and transported two thousand boxes of Budweiser beer from Fort Collins to Colorado Springs for a total distance of 120 miles. Google also made about 700 self-driving cars, including the Lexus SUV and the Chrysler minivan Pacific. Since Google launched the auto-pilot car test in 2009, its research and development autopilot has traveled 3 million miles on highways in California, Texas, Arizona, and Washington.
Large-scale investments by technology companies have undoubtedly caused trouble for traditional car manufacturers. They either gave big profits in auto manufacturing to Silicon Valley technology companies and let technology companies like Google and Apple add sensors to traditional cars and build their own-brand cars. This will allow traditional automakers to continuously thin their profits, eliminate maintenance and maintenance services, and reduce the relationship between traditional automakers and consumers. However, traditional car manufacturers can also do the opposite by using technology companies as suppliers to learn to build their own self-driving cars. Obviously, traditional car manufacturers have chosen the latter.
Although traditional car manufacturers may not necessarily be able to participate, the vision for autonomous driving technology is that autonomous vehicles will completely eliminate the ownership of the car. In that case, the traditional cars in the city will disappear and autonomous cars will roam around the city all day. People who need to use the car call the car through the cloud, and there are numerous self-driving cars between each shopping center, airport and school.
If you are willing to believe this future, the current economic reason for buying a car will end. According to a report released by the Rocky Mountain Institute, if self-driving car services are popular, like the current taxi service Lyft or Uber, then for consumers, the cost is basically the same as buying and using a car, and the cost per mile. Not more than $1, and it eliminates the thorny issues of late maintenance, parking, and congestion. Similarly, another study by RethinkX, a technology analysis company, believes that self-driving cars will "stop the ownership of cars." The study said that by 2030, 95% of U.S. passenger service will be completed by self-driving cars, which will save each U.S. family $5,600 per year in transportation costs. The implications of these studies are that the current number of traditional car manufacturers is five times a year. One's research and development expenses are all used to fade itself out of the technology of history.
Of course, the realization of this vision is still difficult. The first is that automakers are still trying their best to maintain this huge car sales market. In addition, there are still many technical obstacles in self-driving cars. At present, self-driving cars are still unable to do so and do not require manual intervention. This far exceeds the current level of technology.
From a safety expert's point of view, I hope that the car can completely escape the human driver. In the past few years, the number of deaths caused by motor vehicle traffic accidents has continued to rise. One million people have died in traffic accidents worldwide, and 96% of them have been caused by driver's mistakes. Last September, the US National Highway Safety Administration issued detailed guidelines on the testing and deployment of self-driving cars. At the same time, human auto-driving car technology can significantly reduce the number of car accidents related to human behavior. However, only when human beings are fully trusted in driving can relevant research be sustained. In some studies, car manufacturers found that humans were not enough to cope with emergencies. When asked to take over auto-driving cars, they could not quickly determine the surrounding situation. In other words, considering the actual situation, the wisest thing we can do is to give our lives to cool machines. This is at least the reason why Silicon Valley Technology Corp. has invested heavily. (晗冰)
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